“Every time, I don’t create a tangible spatial plan; instead, I build a beautiful world within my heart.”
—— Li Baolong, Creative Director of BloomDesign
As a leading brand in trendy tea beverages, HEYTEA has excelled in delivering exceptional consumer experiences. The brand continuously surprises its customers while building a powerful brand momentum. The concept behind HEYTEA’s “Thousand Stores, Thousand Noodles” remains consistent, with the BIM design experience always centered around the themes of “cool,” “inspiration,” “design,” and “Zen.”
The Beauty of Landscape Imagery
BloomDesign partnered with HEYTEA to express the brand’s spirit through a fresh and unique visual style at the Xiamen Paragon Luxury Center. The design team sought to connect Xiamen’s mountainous and coastal scenery with the rich heritage of ancient tea culture. By deeply exploring contemporary interpretations of tea culture and employing a youthful design language, they aimed to capture the “beauty of Eastern artistic conception” within HEYTEA’s modern Zen-inspired atmosphere.
Drawing inspiration from impressions such as “the simplicity of mountains,” “the silence of the sea,” and “the purity of tea,” core design elements were extracted from Xiamen’s landscape to create a harmonious world of mountains and waters.
▲ Concept map
▲ Local cultural element in Xiamen – Fengshi Ye
The Spirit of Nature
Natural elements play a prominent role in the space, with stone and wood textures serving as the skin of the environment. These materials evoke warmth, roughness, delicacy, and authenticity. Simple and essential, these tactile elements—soft and hard, warm and cool, smooth and rough—vary in scale, thickness, and temperature, offering sensory pleasure to visitors.
The texture and color of the space stem directly from these natural materials, reflecting the innate will of nature itself. The closer one returns to nature, the more one can feel its warmth and vitality.
The structural technique used is the traditional Chinese “mortise and tenon” joinery, emphasizing craftsmanship and authenticity.
Embracing Simplicity
The goal is to offer consumers the pure pleasure of enjoying tea. By stripping away unnecessary complexity and decoration from the space, the design aims to inspire visitors and awaken their imagination throughout the experience.
Urban Landscape
A half-hidden green branch among weathered stone provides a brief respite from the urban hustle, inviting visitors to experience a moment of inner calm inspired by the “urban landscape” and the joy of tea.
BloomDesign reflects the designer’s profound respect for nature. The closer we return to nature, the more we can feel its warmth and essence.
▲ Plan view
Project Information:
Design Company: BloomDesign (www.zhanfangdesign.com)
Creative Director: Li Baolong
Principal Designer: Nan Hongtian
Design & Planning: Chen Xiaohu
Design Team: Qiu Wendi, Liao Wenjie, Zhao Yichuan, Chen Xiaosong
Lighting Design: Ding Jie
Imaging Device Creation Team: CT.LAB
Project Location: Xiamen, China
Building Area: 268 square meters
Completion Date: 2019.5.20 (BIM tutorial)
Photography: Hu Jingsen
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