The Tongxiang Red Culture Education Center is situated in Shufeng Village, Shimen Town, Tongxiang City. It comprises two main components: the Tongxiang Party History Museum and the Qinqiu Memorial Hall. Located approximately 3 kilometers north of Shimen Town’s urban area, the village is characterized by a dispersed settlement pattern, following rural roads and natural waterways. Being on the city’s outskirts, the quality of residents’ homes and municipal infrastructure requires systematic improvement.
The project is located in the southern part of Shufeng Village, an area rich in waterways and blessed with a superior natural environment. The site is surrounded by water on three sides, with a well-preserved ancient Qing Dynasty bridge on the eastern side. This bridge serves as a daily pedestrian link between the former factory and the village. Adjacent to the factory area’s east side are two casting workshops featuring open spaces and strong structural integrity. Early project evaluations determined these workshops would be converted into exhibition spaces.
The design concept centers on the original factory as a distinctive industrial building from a special historical period. Its large volume sharply contrasts with the surrounding residential buildings. As a former production site, the factory holds significant emotional value, having employed many local residents, making it a psychological and spatial anchor point within the rural landscape.
To meet exhibition requirements, the original single-story factory needed to be expanded into a three-story building. After careful consideration of structural reinforcement costs and construction timelines, the decision was made to demolish the original structure. However, to preserve its role as a spatial anchor, the design retains the original factory’s orientation and volume. This approach satisfies internal exhibition needs while maintaining the building’s external presence as a landmark that connects the site with its surroundings.
The village’s current spatial layout is relatively loose. To the southeast, naturally developed residential buildings line the river organically. The north features new rural residences with uniform and orderly forms, while the remaining vacant areas are farmland and related production facilities. There is no cohesive integration of various spatial elements in terms of overall form.
The architectural design aims to create an inward-facing enclosed space by utilizing the existing factory and connecting corridors within a spacious and loosely arranged spatial framework. This approach partially addresses the “crisis of entity” caused by the disconnection between individual buildings in the area, while also providing a communal, inward-oriented public space for the rural community.
Project drawings
△ Model diagram
△ Model diagram
△ Model diagram
△ Model diagram
△ Location diagram
△ Location analysis chart
△ Base schematic diagram
△ Hand-drawn sketch
△ Functional zoning diagram
△ General layout plan
△ First floor plan
△ Second floor plan
△ Roof plan
△ Elevation drawing
△ Elevation drawing
△ Elevation drawing
△ Elevation drawing
△ Section diagram
△ Section diagram
△ Form development diagram
△ Exploded axonometric diagram
Project Information
Architect: Qing Shangzao Society
Area: 6195 m²
Year Completed: 2023
Photographers: Runzi Zhu, Jie Li
Lead Designer: Jie Li
Chief Planner: Wei Ding
Project Leader: Wei Wei
Architectural Design Team: Hongyun Han, Zhengyu Zhu, Kongyu Yan, Jinqiao Jin, Yang Cao
Exhibition Design Team: Hu Wang, Qiang He, Lei Zhang, Jia Li, Pan Liu, Chunxue Ma, Jun Ke, Weiyu Guo, Jinsong Wang, Guangqing Yin, Tingting Zhang, Yu Zhang, Zhong Chen, Ying Meng
Structural Engineer: Junli He
Mechanical and Electrical Engineers: Xiaofang Li, Tao Chen, Changtao Gao, Yong Niu, Xiaolu Zhang, Wenlin Lei
Construction Contractor: Shanghai Kuai Lai Xiu Display Technology Co., Ltd.
Project Planning Unit: Shanghai Tsinghua International Innovation Center
Construction Drawing Design: Shanghai Zhongjian Architectural Design Institute Co., Ltd.
Exhibition Design Companies: Shanghai KuaiLaiXiu Exhibition Technology Co., Ltd., Shanghai HuaKai Exhibition Engineering Co., Ltd.
Client: Shufeng Stock Economic Cooperative, Shimen Town, Tongxiang City
Location: Jiaxing
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