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BIM Architecture: Storytelling Through Place at Xixian New Area International Cultural and Creative Town by Zhongheng Design

BIM Architecture | Telling Stories with Place - Xixian New Area International Cultural and Creative Town/Zhongheng Design

This project is situated in the Xixian New Area, the only national-level new area in Shaanxi Province, adjacent to the Fenghe River Basin, one of the cradles of Chinese civilization. The site is rich in historical relics from the Zhou, Qin, and Han dynasties, as well as the Wei Bei Emperor’s Mausoleum.

The design honors the rich cultural heritage of the ancient capital of the Thirteen Dynasties by blending traditional Chinese architectural elements with contemporary characteristics. The facades primarily use heavy-textured materials such as ceramic panels and gray bricks, creating a solid and robust overall appearance.

BIM Architecture | Telling Stories with Place - Xixian New Area International Cultural and Creative Town/Zhongheng Design

Narrative 1 – Eight Rivers Surrounding Chang’an

Sima Xiangru, a renowned literary figure of the Western Han Dynasty, described in his famous poem “Shanglin Fu” that “the eight rivers flow in different directions, and the water in the Shanglin Garden is vast and majestic.” This poetic imagery inspired the concept of “eight rivers surrounding Chang’an.”

Located near the Fenghe Scenic Belt—one of these eight rivers—the building’s form rises higher in the west and gently slopes downward toward the east. The facade features layered setbacks and interconnected outdoor landscapes, offering users stunning views of the Fenghe River.

BIM Architecture | Telling Stories with Place - Xixian New Area International Cultural and Creative Town/Zhongheng DesignBIM Architecture | Telling Stories with Place - Xixian New Area International Cultural and Creative Town/Zhongheng Design

Narrative 2 – Dream Creation Show

The International Cultural and Creative Town serves as a platform for young entrepreneurs to realize their dreams, while also providing an immersive space that reflects the creative atmosphere. The central sunken plaza creates a strong sense of place, harmonizing with the surrounding park landscape.

Water sculptures, curved lawns, a plastic running track, wooden stages, and tree branch-shaped landscape spotlights form a dynamic visual centerpiece. This area functions as a flexible gathering space, ideal for events such as outdoor symphony concerts at night.

BIM Architecture | Telling Stories with Place - Xixian New Area International Cultural and Creative Town/Zhongheng DesignBIM Architecture | Telling Stories with Place - Xixian New Area International Cultural and Creative Town/Zhongheng Design

The stepped seating integrates seamlessly with planted vegetation pools, inviting social interaction and blending community activities into the landscape. This design fosters multiple layers of interaction between people and space, redefining the boundaries of the town’s landscape.

BIM Architecture | Telling Stories with Place - Xixian New Area International Cultural and Creative Town/Zhongheng Design

Narrative 3 – Maker Cube

The town’s cubic motifs draw inspiration from the popular pixel culture among today’s youth. Each small cube holds a unique position and color, acting as individual elements that combine to form countless creative worlds.

Cube blocks of varying sizes are embedded into the building facades, paired with curtain walls to craft light and shadow effects that evoke a sense of layered depth and dynamic interplay between virtual and real.

BIM Architecture | Telling Stories with Place - Xixian New Area International Cultural and Creative Town/Zhongheng Design

The brightly colored cubes artistically form scenic walls, while the building’s simple shapes and bold colors highlight the pixel-inspired beauty. Visitors experience a vibrant, organic energy, naturally connecting with the building’s spirited expression.

BIM Architecture | Telling Stories with Place - Xixian New Area International Cultural and Creative Town/Zhongheng DesignBIM Architecture | Telling Stories with Place - Xixian New Area International Cultural and Creative Town/Zhongheng Design

Conclusion

In today’s architectural landscape, functionality often takes precedence over value—architecture is frequently viewed merely as a space for specific activities rather than as a place shaped by human life.

This project challenges that notion by creating a layered narrative across architecture, landscape, sculpture, and signage. From the three-dimensional public spaces on various activity platforms to the small, welcoming plazas nestled between buildings and urban areas, it employs a thoughtful, immersive storytelling approach.

Users are invited to experience places that feel real or imagined, distant or boundless, through a design that unfolds slowly and positively.

BIM Architecture | Telling Stories with Place - Xixian New Area International Cultural and Creative Town/Zhongheng DesignBIM Architecture | Telling Stories with Place - Xixian New Area International Cultural and Creative Town/Zhongheng DesignBIM Architecture | Telling Stories with Place - Xixian New Area International Cultural and Creative Town/Zhongheng DesignBIM Architecture | Telling Stories with Place - Xixian New Area International Cultural and Creative Town/Zhongheng Design

Project Information

Project Name: Xixian New Area International Cultural and Creative Town

Project Type: Office

Location: Xixian New Area, Shaanxi Province

Design Firm: Zhongheng Design Group Co., Ltd

Office Website: __AI_ST_URL_0__

Lead Architects: Ge Songyun, Huang Lin, Hu Xiangming

Design Team: Ge Songyun, Huang Lin, Hu Xiangming, Zhu Xiaofang, Li Zheng, Wang Tao, Ma Tingting, Zhao Baoli, Liu Jing, Zhang Yong, Li Jun, Wang Jiecong, Wang Qiang, Chen Jing, Qiu Yue

Owner: Shaanxi Xixian Cultural Tourism Industry Group Co., Ltd

Status: Completed

Design Period: 2016

Construction Period: 2018

Land Area: 30,021.80 m²

Building Area: 120,601 m²

Photographer: Qin Wei

Author: Tang Lanke

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