△ Aerial view of the project site
This project is situated in Chenghua District, Chengdu City, Sichuan Province, at the intersection of Zhonghuan Road, Jinxiu Avenue, and Jinmahe Road. It is conveniently located just 300 meters from Chengdu East Railway Station, offering a prime geographical advantage. Serving as the marketing center for an urban commercial complex, the building has been completed and is ready for use.
01 / Simple and Stylish Glass Art
Designed as a city experiential marketing center targeting young audiences, the building features simple yet stylish facades and dynamic, open interior spaces. The facade is crafted using a technique that blends lines and surfaces, creating an atmosphere of modern simplicity and fashion. The solid off-white granite contrasts beautifully with the light, frameless transparent ultra-white glass and folded white glazed glass, forming a striking interplay between solid and void. This design highlights the unique visual experience offered by the folded white glazed glass.
02 / Spatial Charm Through Lines and Surfaces
The dark brown aluminum panels between the two levels break the building’s overall shape, while the folded white glazed glass and transparent ultra-white glass extend outward seamlessly. Vertical dark brown metal rods complement the horizontal elements, creating a subtle yet impactful interplay of lines. This combination, balancing tangible and intangible elements, gives rise to a unique spatial character defined by contrast and harmony.
△ Curved white glazed glass
Materials Analysis
Pattern Study of △ White Glazed Glass
△ Display Area
03 / Immersive and Dynamic Tour Experience
As the project’s exhibition space, the marketing center aims to offer an immersive and dynamic sensory journey. Visitors are welcomed by the entrance plaza, where a gray-to-white gradient paving guides the way. The landscaped staircase draws you upward, flanked by water features that evoke a serene urban countryside atmosphere. Transitioning from expansive areas to cozy spaces, including a grand hall and inviting negotiation zones, the design evokes poetic imagery of mountains and waters, inspiring visitors with visions of an ideal lifestyle.
△ Bar Counter
△ Negotiation Area
△ Negotiation Area
△ General Layout Plan
△ First Floor Plan
△ Second Floor Plan
△ Roof Floor Plan
△ West Elevation View
△ East Elevation View
△ South Elevation View
△ North Elevation View
△ Section Diagram
Project Information:
Project Name: Chengdu Chenghua Heyue Plaza Marketing Center
Location: Intersection of Jinxiu Avenue and Jinmahe Road, Zhonghuan Road, Chenghua District, Chengdu, China
Building Area: 1,229.33 square meters
Owner: Rundafeng Holdings Group Co., Ltd.
Owner Design Leaders: Gu Lei, Wang Delong
Design Company: Hanjia Design Group Co., Ltd. Southwest Branch
WeChat Official Account: Hanjia Southwest
Chief Architect: Wang Zhe
Design Director: Wang Chuan
Solution Team: Zhou Yukun, Zhang Qi, Liu Tingting, Teng Shujie
Construction Drawing Team: Fu Hai, Li Shizheng, Wang Xingde, Zou Yinshui, Wang Shaoheng, Chen Suiyu, Wang Jianjun
Graphic Team: Yu Yongrun, Zhang Ziyang
Completion Year: 2021
Main Materials: Stone, ultra-white glass, white glazed glass, aluminum panels
Photographer: Deng Ke
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