Life feels like a dream suspended between reality and fantasy—visible yet elusive, shining faintly at the edge of memory. It is in these moments of recollection that we reshape ourselves. Memory serves as the foundation of every story, with each thought offering a unique opportunity for reconstruction.
We have crafted an immersive space that tells the story behind diamond jewelry. This design creates a dialogue between space and narrative, inviting every visitor to become the protagonist of their own story and discover their perfect diamond.
△ Interactive Art Installation: Triggering a
△ Interactive Art Installation: Reshaping C
The Fanshi ONESWEAR store at Wuhan’s K11 Shopping Art Center is situated near the intersection of Jiefang Avenue and Wusheng Road. The mall’s exterior boasts a postmodern metallic finish with an artistic flair, accentuated by its curved architecture. Inside, public spaces feature flowing, non-linear sculptures combined with metal materials.
The store itself occupies the south side of the central atrium. Originally, it was a narrow, linear space with a ceiling height of 4 meters, a 20-meter width, and a depth ranging from 4 to 10 meters. The layout is irregular, shaped by twists and turns, while structural columns, signage, and door frames impact the overall interface. To work within these constraints, the designer employed a strategy of breaking the space into segments and activating multiple focal points throughout.
△ Space interactive art installation
△ Reshaping Memory Moments
With the theme “Reshaping Memory Moments,” the design complements the mall’s metallic textures and artistic atmosphere. This concept extends throughout the storefront and interior installations to deliver a cohesive storytelling experience. The goal is to create a fresh visual identity for the store that meets customers’ aesthetic expectations while embodying a space that tells a story.
△ Storefront appearance
The commercial space integrates multiple functions: communication, exhibition, retail, and social media check-in points. Despite the limited area, various interactive check-in devices are installed to guide visitors through a thoughtful flow that satisfies both aesthetic and experiential needs. This organization encourages a continuous, evolving experience as visitors move through the space.
Conceptual Interpretation – Reshaping Memory Moments Across Parallel Time and Space
△ Floor plan view
For humans, forgetting is common, while memory is rare and precious. In this fast-changing digital era, the designer narrates and extends the story through four phases: dialogue, triggering, reshaping, and looping. The space serves as a vessel to carry and guide these narratives, inspiring a deep connection between consumers and their environment.
Within this space, unique check-in devices, dark gray walls, sparkling jewelry, and visitors all find their fitting place. Memories are reshaped, stories unfold, and fleeting moments leave lasting impressions.
1. Trigger: Awakening Memories Across Time and Space
Triggered memories traverse time and space, opening parallel realities and boundless imagination. Branch-like structures symbolize the origin of life, while light strips represent dynamic bursts of thought. The three olive-shaped devices are painted Klein blue, a nod to the Klein bottle—a mathematical shape with no inside or outside and an endless surface. This symbolizes infinite space and the timeless love embodied in jewelry.
△ Interactive Art Installation: Triggering b
Disassembly diagram of △ device: Trigger
Visitors can stand inside these devices, symbolizing an explosion of thoughts radiating outward. This immersive experience encourages active participation in the storytelling.
△ Interactive Art Installation: Triggering c
Detail A
2. Dialogue: Encountering Multiple Selves in Parallel Time and Space
Standing before a prism mirror, visitors confront countless reflections of themselves, engaging in a dialogue across parallel timelines and realities. This evokes questions about the many choices shaping our lives—distinct paths that may ultimately lead to the same destination. The mirrored prisms, arranged sequentially, expand the visual space and isolate external distractions, allowing for a deeper, more immersive experience.
△ Interactive Art Installation: Dialogue
△ Space material
3. Reshaping: Layered Memories Intertwined and Reformed
Consciousness weaves memories of past and future into a layered, bidirectional flow. Forgotten moments are pieced together and reshaped, creating an immersive sense of stepping into a new world that preserves traces of the old. Modern TV screens represent the future, while character sculptures symbolize the past. The interplay of lighting, shadow, statues, and screens crafts a rich, multi-dimensional narrative where memories linger and the future remains open to interpretation.
△ Interactive Art Installation: Reshaping a
Details b
The walls and sales display countertops are finished with dark gray stone, while custom metal display cabinets add a refined yet rugged texture, complementing the jewelry pieces.
△ Interactive Art Installation: Reshaping B
4. Loop: An Infinite World Within the Eye
The eye-shaped installation symbolizes an infinite universe contained within a single gaze. For those immersed in it, moments of discovery, understanding, and self-reshaping feel eternal. Though humans are born alone, this infinite world reminds us that we are always connected somewhere.
The interior of the black box forms an infinite mirrored scene, surrounded by eye-shaped metal devices. Key products are displayed at the opening, seemingly enveloped by this infinite space. This creates a captivating focal point, injecting a futuristic vibe and drawing visitors deeper into the store.
△ Interactive Art Installation: Loop A
Disassembly diagram of △ device: Loop
△ Interactive Art Installation: Loop B
△ Interactive Art Installation: Loop C
Project Information
Project Name: Reshaping Memory Moments · Fanshi ONESWEAR Wuhan K11 Shopping Art Center Store
Designer: Shanghai Pingjie Architectural Design Firm
Completion Date: May 2021
Design Team: Xiao Mingfeng, Yang Bo, Huang Di, Wang Yitong, Lin Guijia
Location: K11 Shopping Art Center Store, Wuhan
Partner: Suzhou Redesign
Area: 120 square meters
Email: di.huang@parallect-design.com
Must log in before commenting!
Sign Up