The design team at Shanghai Furui Culture Communication PURE, known as Metaphysical by Pure, has crafted an immersive retail experience for the fashion lifestyle brand FiSN (Future iS Now). This project explores innovative directions for the future of retail spaces.
At the core of FiSN’s brand philosophy lies a deep respect for nature. PURE aims to establish a sustainable balance between indoor and outdoor environments, blending natural vitality with urban industrial elements through the use of natural energy.
The space is predominantly defined by wooden structures. Interlocking wooden elements weave throughout the interior, creating a unified world within a single space. Natural sunlight filters in, casting dynamic light and shadow patterns on the indoor greenery, bringing a sense of life and vibrancy to the environment.
Embracing the natural world also reflects a more human-centered design philosophy. Beyond showcasing products, the space fosters social interaction and community engagement. The “16 Juice Bar and Flowers,” a hybrid of juice bar and flower shop, invites visitors to connect and encourages a more personable communication environment.
“We are thrilled to collaborate with a forward-thinking brand like FiSN to explore sustainable design innovations and envision what the next generation of retail spaces can be,” said Gary Tan, Creative Director of Metaphysical by Pure.
The concept store officially opened its doors on January 29th in Shanghai’s TX Huaihai district, a popular gathering spot for young people.
△ Plan view
△ Entrance facade
△ Interior facade
△ Interior facade
△ Structural detail
△ Structural detail
Project Information
Client: FiSN (Future is Now)
Design Company: Metaphysical by Pure
Creative Director: Gary Tan
Design Director: George Jiang
Project Manager: Zery Zhang
Floor Area: 140 square meters
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