△ Private Space © Wang Hongyue
Founded by Lu Jie in 2002, Long March Space is located in Beijing’s 798 Art District and spans approximately 2,500 square meters. This gallery integrates exhibition, marketing, art planning, consulting, collection, and publishing services, establishing itself as a leader in the Chinese gallery industry for over a decade. Its prominence is built on a rich history, large scale, professional standards, strong academic positioning, and commercial strength.
As cultural consumption continues to grow, galleries like Long March Space are expanding and diversifying their offerings. Comprehensive upgrades to the visitor experience have become essential. Following a successful collaboration in 2016, StudioHVN Rhode Island Architectural Design Consulting led the first phase of a transformative renovation of Long March Space. In 2019, StudioHVN was invited to continue designing and overseeing the second phase, a 1,500 square meter upgrade project.
△ Building facade © Wang Hongyue
The second phase of renovation builds upon the design language established in 2016. It honors the historic architecture while creating a fresh exhibition experience. The original, simple spatial layout has been transformed to include a variety of environments—open, private, courtyard, and museum-style spaces—allowing for versatile display settings within a limited footprint. This design simulates different contexts for exhibiting artworks, enhancing the visitor experience.
△ Main entrance exhibition hall © Wang Hongyue
△ Main entrance exhibition hall © Yang Chao Studio
△ Artist Studio © Wang Hongyue
Each space achieves a harmonious balance between natural and artificial lighting by incorporating ample daylight alongside a professional lighting system.
△ Tian Hall © Wang Hongyue
Lead Designer: Henny van Nistelrooy
The HVN design team’s approach aligns with Long March’s overall business model as a commercial art institution. It accommodates a range of activities including sales, exhibitions, and events, while providing visitors with a continuous and diverse flow through the space.
△ Private Space © Wang Hongyue
△ Private Space – Semi-Open VIP Room © Wang Hongyue
△ Private Space – VIP Reception Room © Wang Hongyue
△ Courtyard © Wang Hongyue
Design Drawings
△ Plan View
△ Front View of VIP Exhibition Hall
△ Front View of the Heavenly Hall
Partial Elevation View of Staircase
Partial Elevation View of Staircase
Project Information
Project Type: Art Museum
Location: Beijing, China
Architectural Design: Rhode Island Architectural Design
Area: 1,500 m²
Year: 2020
Photographers: Hongyue Wang, Yang Chao Studio
Lead Architect: Henny van Nistelrooy
Design Team: Chai Xiran, Liu Guangfei, Xi Qi, Yu Yue, Wang Xingyuan
Client: Long March Space
Construction: Beijing Jingyuda Building Decoration Group Co., Ltd.
Lighting Design: Hengguang Color Technology (Beijing) Co., Ltd.
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