The relationship between architectural space and its users is continuously evolving. The dynamic complex introduces multiple spatial rhythms, setting the stage for diverse possibilities in future community living.
Oujiang Port
Located Between Mountains and Rivers: Wenzhou
Shimao Brilliant Oujiang sits at an early development stage in the Oujiangkou New Area of Wenzhou, positioned at the crossroads of Oujiangkou Avenue and Nipeng South Road. The project boasts first-class river views and unlimited potential for future growth.
Analysis of the Site’s Surroundings
Breaking the Mold
Realizing the Dream of Human Habitation
By carefully considering the site, architecture, and future lifestyle, Qiyue challenged conventions by not orienting the buildings directly towards the prime riverside view. Instead, the design thoughtfully balances urban frontage, geographic context, and overall quality of the area.
The master plan rotates 1 degree south by east, which reduces any sense of oppression along the southern urban edge and aligns with the Wenzhou community’s feng shui preferences. The north-south orientation opens sightlines for second-row residences to the river, while gardens with approximately 80 meters of depth enhance the living experience. This results in a high-quality ecological community featuring a large central garden, semi-private, and private gardens along the riverfront.
△ Regional Bird’s-Eye View Rendering
△ Rendering of Ecological Courtyard Spaces
Refined Excellence
Setting a Benchmark for Residential Communities
The project establishes a high-quality platform with a comprehensive curtain wall system, positioning itself as a landmark riverside community. The facade features asymmetric outlines, avoiding complex material layering and instead expressing modernity and the river’s character through a clean, pure design language.
Key materials include aluminum panels and glass curtain walls, chosen for their durability and self-cleaning properties, ensuring a fresh appearance over time.
△ Riverside Frontline Rendering
The distinctive V-shaped roof breaks the flat skyline along the river, employing a light and dynamic design language that harmonizes the building with its environment, creating a striking icon.
Horizontal lines on the main building emphasize elegance, framed by cool-toned aluminum panels with coffee-colored accents for a refined facade.
The base incorporates a three-layer integrated design, enhancing the sense of quality through angled stone cuts, interwoven aluminum plates, and I-beam profiles, offering a light and luxurious living experience at a human scale.
△ Architectural Detail Rendering
Exhibition Center
A Future Spiritual Landmark
Creating an iconic design for a residential area in its early stages, offering visitors a glimpse of future living, and enhancing river views despite dam obstructions were primary challenges addressed in this design.
Qiyue drew inspiration from Oujiang River’s fishing culture, integrating abstract and elegant curves into the exhibition center’s architecture, forming a distinctive and cohesive design language.
The center features community spaces infused with a future lifestyle atmosphere, with main functions like negotiation rooms placed on the third floor for expansive river views, following the modern principle of “form follows function.”
△ Exhibition Center Real-Life Photo
Ripples of Water
The Power of Curves
Fishing boats crossing the Oujiang River create layered ripples and natural curves that inspired the design team’s creative vision.
△ Exhibition Center Inspiration: Friendship – Curve – Twist
△ Form Generation of the Display Center
The soft, flowing curves animate the otherwise rigid architecture, resulting in three scattered, swirling elliptical volumes that dance with the river’s ripples in the wind.
△ Exhibition Center Real-Life Photos
Symbiotic Order
Integrated Scene Creation
No great building stands alone without its site. Qiyue closely collaborates with the landscape designers to elevate the project’s overall spirit and coherence.
△ Exhibition Center Real-Life Photo
△ Exhibition Center Master Plan
The landscape square radiates outward from the building’s center, transforming the concept of “water ripples” into concentric circular landscaping resembling waves stirred by a gentle breeze. This space will later serve as a community leisure square for residents to relax and socialize.
△ First Floor Plan of the Exhibition Center
Harmony of Form and Spirit
The Dance Between Form and Function
The outdoor grey space created by the rotating volumes integrates with the future community’s living environment, becoming a signature feature of the exhibition center.
△ Exhibition Center Real-Life Photo
These grey spaces serve as shelter from sun and rain, while creating a temperature and pressure gradient with adjacent squares, providing a cool breeze and enhancing comfort.
△ Flexible Use of Outdoor Grey Spaces
The elevated corridor along Oujiangkou Avenue reaches 9 meters in height, responding to the site’s characteristics by allowing abundant natural light and open spatial interfaces.
△ Exhibition Center Real-Life Photos
To integrate future community life into the early exhibition center, the architect subtly conveys warmth and imaginative possibilities through scenes such as children’s playgrounds, swimming pool reception rooms, and Hanxi Square.
△ Children’s Play Area
The second-floor open terrace complements the interactive square and includes children’s play facilities for convenient recreation and rest. The roof terrace faces the landscape, allowing the building to blend naturally with its surroundings.
△ Exhibition Center Real-Life Photo
These spaces function both independently and are connected through sensory experiences like sight and sound, resulting in unexpected and engaging life moments, the architect explains.
△ Perspective View of Spatial Analysis
Spatial Experience
The Language of Place
In line with the principle that form follows function and function echoes form, shared spaces are strategically placed at the intersections of three volumes, connecting functional zones and circulation throughout the building.
△ Streamlined Spatial Organization of the Exhibition Center
The building’s central spiral staircase ascends gracefully, its curves enhanced by natural light from a skylight, creating an elegant play of light and shadow. This design connects interior and exterior views seamlessly.
△ Intertwining Spiral Staircase
The first floor houses reception and office areas. Ascending the staircase, visitors encounter a curved cultural wall that narrates Dong’ou culture, stirring collective memories and offering glimpses into the brand’s history and a new lifestyle.
△ Curved Cultural Wall Reflecting Memories of the Oujiang River
Unlike traditional sales office layouts, this design locates the core sales functions on the third floor to better showcase the river views.
△ River Landscape View
As the floors rise, spatial volume expands. In the third-floor exhibition hall, a reverse beam construction opens up the previously constrained space. The south-facing ultra-white glass façade allows visitors to enjoy river views while experiencing the pleasure of “wise waterside living.”
△ Third-Floor Viewing and Negotiation Space
Material Expression
Architectural Expression Through Materials
The design embraces the pure and natural riverside scenery with modernist simplicity and silver-white tones. Large spans of ultra-white glass create a serene beauty—quiet as water, delicate as paper, and luminous as a lamp.
Vertical lighting fixtures integrated into the glass curtain wall rotate in sync with the building’s form, enhancing the facade’s visual impact.
At night, soft indoor lighting shines through the full glass facade, complemented by dazzling light and shadow lines on the exterior, narrating the spatial character of different areas.
Meticulous Details
Details that Nourish the Soul
If architecture’s soul lies in space, then the soul of space is built through details.
During design, Qiyue carefully balanced architectural detail unity, spatial scale, practicality, and aesthetics.
To conceal the black glue seams of the ultra-white glass, 80mm-wide vertical metal rods were used, which also accommodate lighting fixtures.
To maintain indoor transparency, structural form and technical aesthetics were optimized, allowing a maximum column span of 11 meters.
The ultra-white glass facing the river measures 2m by 6.15m, enhancing facade texture and river views.
△ Three-Story Scenic View
The curved light strip embedded within the aluminum panels in the grey space transitions from dark to light, serving both lighting needs and as an architectural texture element.
△ Exhibition Center Real-Life Photo
Construction Site
Strict Quality Control and Precise Execution
From project inception to completion, the architect remained onsite for nearly three months, guiding multiple construction stages including structure, framework, glass curtain walls, aluminum panels, and lighting to ensure quality control.
We also thank the client for their full trust and respect, which ensured the project’s successful and accurate realization.
△ Exhibition Center On-Site Construction Process
Technical Drawings
△ First Floor Plan
△ Second Floor Plan
△ Third Floor Plan
Northwest Facade
Southwest Facade
Conclusion
Since its opening in August 2020, the Wenzhou Shimao Brilliant Oujiang Exhibition Center has become a spiritual landmark by the river, captivating numerous visitors with its beauty. The initial vision of “creating a warm community” has sparked enthusiasm for future living, guiding the Oujiang New Area toward a promising tomorrow within a simple, yet urgently developing environment.
Project Information
Project Name: Wenzhou Shimao • Brilliant Oujiang | 2020
Location: Intersection of Oujiangkou Avenue and Nipeng South Road, Dongtou District, Wenzhou City
Owner: Shimao Group
Developer Team: Shimao Zhejiang Design Department
Architectural Design: Shanghai Qiyue Architectural Design Co., Ltd.
Design Director: Tao Xuesen
Design Team: Chen Guang, Ju Weizheng, Xu Wu, Chen Chongwei, Wang Jian, Liu Lei, Shen Yingbiao, Tang Jun, Yan Jiewei, Mao Yun, Shen Jianbo, Chen Aihong, Lu Yuchen
Landscape Design: Andao Design
Interior Design: DOME & Associates Dong Shi Architecture
Construction Drawing Institute: Zhejiang Green Building Design Co., Ltd.
Floor Area: 82,375 square meters
Building Area: 331,402 square meters
Architectural Photography: Zeng Jianghe
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