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BIM Architecture: Key Strategies for Market Success by Luo Yujie Studio

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Entrance Square at Dusk

The original Shengli Market is situated in one of the earliest urban development zones. Over decades, this old market, which once fulfilled basic living needs, has gradually become congested, chaotic, and unhygienic. With the rise of BIM learning and urban renewal efforts, there is an urgent need to renovate the old market district. However, demolition and reconstruction are lengthy processes, and the daily life and food supply the market provides are essential.

Therefore, quickly constructing a temporary market that fulfills the community’s needs and replaces the original during renovation has become a critical and urgent task.

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Old Market

Opposite the old market lies a vacant plot of land, currently unused and available for temporary lease. This site, adjacent to the old market, offers convenience for merchants to relocate and for citizens to continue their shopping routines.

The old market borders a main urban road, but its original design did not anticipate the popularity of motor vehicles, often causing traffic congestion at nearby intersections. The temporary site is designed within urban road boundaries and includes a dedicated parking area.

The new land use plan adopts a square layout. Since this site is significantly smaller than the original market, the construction strategy prioritizes efficient space utilization.

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Current aerial view

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Overall layout

Temporary Structures & Sustainable Use

The client’s primary requirement was rapid construction at minimal cost. As designers, we aimed to balance this with sustainability—enabling functional conversion and reuse after the temporary period ends.

Considering cost-efficiency, speed, and space requirements, a “square” floor plan was essential. The preferred approach incorporated fully industrialized, standardized vegetable greenhouse techniques. These modular, lightweight components allow for fast assembly, provide ample space at low cost, and can be dismantled for off-site reuse. The standardized rods are recyclable and reusable.

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Entrance Square

From Disorder to Organized Space

The standard industrial greenhouse layout is uniform but lacks order. Vegetable markets typically face challenges with spatial confusion. Our second design goal was to introduce order through strategic additions, improving sales management and customer experience.

These additions had to respect the existing modular structure while using low-cost, non-standard components with limited reusability. Three key elements were incorporated: enclosed shops, open shelves, and entrance canopies.

Enclosed shops feature three-sided walls, minimizing closure on one side. Aligning with the modular structure, each shop is 4m by 4m with a large opening and depth. These shops accommodate larger vendors selling dry goods, prepared foods, spices, etc., each with a rolling shutter door topped by a protective eave supported by angle steel and wooden grilles. Uniform signage is installed throughout.

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Enclosed shop shelving

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Dry seasoning area

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Signage system

Open shelves differ from enclosed shops as vendors share space. Each vendor typically occupies about two 2-meter stalls, making traditional shelf labeling ineffective. To address this, umbrella-shaped inverted four-sided cone steel and wooden shelves were installed around the structural columns. These support various market signs and lighting fixtures, enhancing visibility and organization.

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Axonometric analysis

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Structural column umbrella frame

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Open shelving

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Poultry and egg section

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Meat section

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Vegetable shelves (BIM)

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Vegetable and fruit section

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Beef and lamb section

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Bean products area

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Umbrella pole signage

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Umbrella poles and shelves

The entrance canopy was designed based on the spacing between vertical modules and horizontal window sashes. It features a stable, material-efficient four-sided cone structure.

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Gate canopy

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Entrance area in the morning

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Entrance canopy

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Entrance facade

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Parking area viewed from indoors

Construction materials were carefully selected for affordability and availability, including ordinary wood, lightweight steel, cement boards, finished angle steel, and polycarbonate panels. These materials ease installation and construction. Natural, warm-toned wood is used on the bottom open shelves, the eaves of enclosed shops, and the structural columns and umbrella frames above, helping to organize the space, enhance signage, and bring order to the market.

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Central aisle

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Umbrella poles and shelves

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Open shelving area

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ East side interior

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ View westward from the east

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Umbrella pole lighting

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Shelf lighting

Project Drawings

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ First floor plan

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Elevation view

BIM Architecture | Successful Market Settlement Point/Luo Yujie Studio

▲ Sectional view

Project Information

Designer: Luo Yujie Studio

Location: Shengli Road Office, Hualong District, Puyang City, Henan Province, China

Category: Market

Lead Architect: Luo Yujie

Co-designer: Wei Wenjing

Building Area: 2,902 square meters

Year: 2019

Photographers: Jin Weiqi, Luo Yujie

Design Collaboration: Shanghai Qiwu Architectural Design Consulting Co., Ltd

Owner: Shengli Road Office, Hualong District, Puyang City, Henan Province

Construction Contractor: Puyang Jingyi Architectural Decoration Design Engineering Co., Ltd

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