Adidas’ newly completed office building and reception park in Herzogenaurach, Germany, stands as a distinctive local landmark. It showcases a unique sports world that embodies the Adidas brand for all visitors. Beyond functionality, the reception building features a striking sculptural design that delivers a powerful visual impact, expressing the brand’s passion and love for sports.
The architects designed nearly 2,000 modern, sustainable workspaces within a 52,000 square meter area, aiming to create organic and flexible office environments.
The design balances transparency, outdoor landscaping, and modern office concepts, inspired by the idea of work socialization and Adidas’ commitment to future sustainability. The architects elevated the abstract form of the building above an artificial green landscape, creating a striking presence.
The office complex features three floors, with entrances cleverly nestled between artificial hills. Some entrances are open to the public and lead directly into a spacious, well-lit atrium designed to accommodate a variety of activities.
One of the most striking and innovative features is the suspended staircase in the atrium. This gently ascending staircase connects employees to the third-floor office spaces and offers unique vantage points of the bright atrium and adjacent park landscape.
Additionally, the building includes a main corridor designed as an internal “main street,” facilitating horizontal and vertical connectivity and creating a vibrant “aerial marketplace” atmosphere.
Each floor’s main corridor connects to six distinct kitchen modules. These kitchens are differentiated by unique materials, colors, and furniture styles, giving each one its own identity within the building. The diverse kitchen designs influence the atmosphere of the surrounding office areas accordingly.
The third floor features a variety of workspaces arranged into three spatial categories: formal meeting spaces, casual communication zones, and areas dedicated to entertainment and relaxation. Lighting systems with varying sizes and colors have been installed to ensure ample and comfortable indoor illumination.
The facade integrates a custom shading control system designed to maximize sunlight in winter while minimizing heat gain during summer. This system uses aluminum frames with opaque perforated panels, combining aesthetics with energy efficiency.
With extensive use of recyclable materials and adherence to the latest energy-saving standards, the building has applied for LEED Gold certification, reflecting its commitment to sustainable design.
Structurally, the building posed significant engineering challenges. Ultimately, reinforced concrete was chosen as the primary structural material, supported by inclined steel structures and concrete foundations. This innovative approach earned Adidas the 2019 Engineering Award of the Year from the German Steel Construction Industry Association.
Project Drawings
▲ Overall Site Plan
▲ Park Plan
▲ General Layout Plan
▲ Landscape Plan
▲ First Floor Plan
▲ Third Floor Plan
▲ South Elevation View
▲ South Elevation View
▲ West Elevation View
▲ West Elevation View
▲ A-A Sectional View
▲ B-B Sectional View
▲ Partial Sectional View
Project Information
Design Firm: Behnisch Architects
Location: Adi-Dassler-Straße 1, 91074 Herzogenaurach, Germany
Category: Office Facilities
Building Area: 52,000 square meters
Year: 2019
Photographer: David Matthiessen
Manufacturers: Neuform-Doorenwerk Hans Glock GmbH, Adobe, Autodesk, McNeel, Boon Edam, Lindner, WAREMA Renkhoff SE, Schindler Elevators and Escalators, GEZE, RAICO, Pagolux Interieur GmbH, Gerflor, Schuco
Design Team: Nadine Hoss, Carina Steidele, Dennis Wirth, Nevyana Tomeva, Martin Buchall, Jorge Carvajal, Laetitia Pierlot, Saori Yamane, Adriana Potlog, Ioana Fagarasan, Anna-Lena Wörn, Abdalrahman Alshorafa, Arlette Haker, Hamdy Saflo, Matteo Cavalli, Mahboubeh Shoeybi, Andreas Peyker, Nadine Waldmann
Owner: Adidas AG
Structural Engineering: Werner Sobek Stuttgart GmbH
Mechanical Pipeline Design: Rentschler und Riedesser
Electrical Lighting Design: Raible+Partner GmbH & Co
Fire Protection Consultants: Endreß Ingenieurgesellschaft mbH, Oehmke+Herbert
Architectural Physics Consulting: Bobran Ingenieure
Facade Design: KuB Fassadentechnik
Professional Lighting Consultancy: Bartenbach GmbH
Kitchen Equipment Consultant: SODA Project & Design GmbH
Transportation System Consultant: PlanR
Brand Image Consultant: Ockert und Partner
Landscape Design: LOLA Landscape
Contractor: Ed. Züblin AG
Steel Structure Consultant: ARGE WoS Stahlbau – Züblin Stahlbau GmbH, Stahl+Verbundbau GmbH
Interior Designer: Waldkirch
Office Space Design Consultant: RENZ System Komplett Ausbau GmbH
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