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BIM Architecture: Exploring Shede Culture in Contemporary Design

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ View of the park and Fujiang River to the southeast from the production area

Location and Base

Tuopai Town, situated approximately 200 kilometers from both Chengdu and Chongqing, is a small industrial town in Sichuan and serves as the brewing hub for the time-honored Shede Liquor distillery. Thanks to its tranquil setting, Tuopai Town has preserved the ambiance of China’s 1960s and 1970s industrial and rural settlements. The cultural center is positioned directly in front of the Shede production area, overlooking the Fujiang River and a park across the street.

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ Production area located on the northwest side of Shede Cultural Center

Function

The cultural center combines multiple roles: it houses a wine (BIM work) cultural museum, a hotel, a banquet hall, and a research and development center. This multi-functional space serves as the welcoming gateway for visitors embarking on their journey to the distillery.

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ Main facade

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ East side of the cultural center

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ Southeast side facade

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ Lobby facade

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ Landscape steps and water features behind the lobby

Design Strategy

Our research revealed that Tuopai Town’s appeal to tourists extends beyond its renowned liquor; it lies equally in its pristine natural scenery and serene regional character. Our design aims to preserve these qualities, attracting visitors seeking a peaceful retreat from the city’s hustle and bustle.

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ Exhibition hall facade

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ Exhibition hall facade details

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ Exhibition hall interior

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ Banquet hall facade

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ Office building facade

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ South-side gable of the office building

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ Space between the Experience Center and the supporting office building

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ View of the third-floor guest rooms through the bamboo forest

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ Courtyard in the top-floor guest room area

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ Three levels overlooking the inner courtyard

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ Night view of the outer corridor on the third floor guest room area

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ Leisure space in the top-floor guest room area

The cultural center complex forms a bridge between industrial park environments and natural landscapes. Architecturally, it is composed of a series of pavilions arranged in a linear fashion around an inner courtyard. The design language draws from modest, localized elements such as deep eaves and wooden walls.

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ View of Shede Cultural Center from the landscape lawn

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ South facade overlooking the landscape pool

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ Double-layered eaves

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ Detail of grille window beneath deep eaves

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ Board wall facade

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ Panel wall facade details

Building Section

The museum’s cross-section features a beamless concrete floor slab that fans out from the center towards both sides, resembling an open umbrella. This “umbrella” thickens gradually from the eaves to the center, where it conceals HVAC piping within its thickest section.

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ Exposed sloping plain concrete roof

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ Umbrella structural system

Design Drawings:

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ General layout plan

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ First floor plan

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ Second floor plan

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ Third floor plan

BIM Architecture | Shede Culture in the Middle/Very Architectural

▲ Elevation and section views

Project Information:

Architectural Firm: Very Architectural

Location: Tuopai Town, Sichuan Province, China

Category: Cultural Center

Lead Designers: Zhang Yonghe, Lu Lijia

Project Team: Liang Xiaoning, Huang Shuyi, Zhang Bowen, Liu Chao

Building Area: 22,592 m²

Year: 2019

Photographer: Existence of Architecture

Interior Design: Simon Lee, Zeng Xiangyan, Zhang Min, Li Shuai

Collaborative Design: China Southwest Architectural Design and Research Institute

Client: Tuopai Shede Liquor Industry Co., Ltd

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