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BIM Architecture | Nostalgia Meets Color: Shanghai Lingang New City Community Trade Center by Shanghai Zhongfang Architectural Design

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ Aerial View

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ Top View

The project is located in Lingang New City, Pudong, Shanghai, within the BIM Architecture East New District. The surrounding area consists of seven residential neighborhoods, split into three zones: a community commercial center, a commercial street, and hotel-style apartments. Inspired by the concept of a “marketplace,” the design creates a series of human-scale spaces along both sides of the river. The development brings people together and offers a distinctive shopping experience that is closely connected to nature.

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ Location Map

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ Aerial View

Marketplace Concept

The project has been envisioned as a modern community lifestyle hub with traditional market-style commercial units. The goal is to fully utilize the potential of the site by grouping small commercial buildings, creating a series of vibrant, human-scale spaces. These spaces reflect the lively atmosphere of a market, drawing residents from the surrounding neighborhoods into the commercial heart of the development.

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ Nighttime Aerial View

Two “mini-markets” have been designed along the riverside, starting from public life centers on both sides. The larger commercial center is situated on the northwest side, featuring terraced steps, green leisure plazas, and riverfront landscapes. This area serves as a “small hill” within the market, forming a welcoming transition between the river and the commercial center.

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ Aerial View

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ North Commercial Street

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ Northwest Commercial Center

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ Northwest Commercial Center

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ Northeast Side Hotel-style Apartments

On the northeast side, eight standalone shops of one to three stories are arranged, with a 12-story hotel-style apartment building placed in an L-shape at the northeast corner. This layout encloses two curving commercial streets and three squares, with small commercial buildings freely arranged at the corners. The result is an inviting, diverse, and dynamic spatial experience.

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ East Commercial Street

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ Entrance to Commercial Street

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ Commercial Alley Corner

Green Core

The two mini-markets along the river are connected by green landscaping, which is a unique aspect of the project. Two triangular landscaped plazas, linked by a bridge, form the core of the entire development. The riverfront space is a valuable and lively public area, so the design focuses the main commercial frontage toward the water.

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ View from the River Channel

The landscape system centers around pedestrian plazas formed by the three land plots, with scattered spaces around the buildings creating a “capillary green network” tailored to the site. The pedestrian paths are intentionally designed as irregular lines, making the retail spaces easy to explore and ensuring greenery is always nearby.

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ Commercial Center Riverside Trail

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ Commercial Center Riverside Trail

Atmosphere

The commercial flow patterns of the project reflect the core idea of the “marketplace.” While the arrangement may appear spontaneous and informal, it is in fact carefully planned. Every shop within the market enjoys a prominent entrance and exposure, making the area ideal for leisurely strolls and immersing visitors in a lively commercial atmosphere.

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ Night View of Commercial Street Entrance

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ Night View of Commercial Street

The market is made up of numerous small buildings, each with its own distinctive character—varying in height, shape, color, and roof slope. These buildings are clustered together along the river, creating a rich and varied interior environment. This generates a series of free-flowing streets, corners, and small plazas within the marketplace.

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ Night View of North Commercial Street

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ Night View of Inner Commercial Streets

The exterior design features modern sloping roofs, emphasizing each building’s individuality and creating a relaxed, small-scale ambiance. Warm colors dominate the facades, which are constructed with a variety of materials—including coatings, bricks, and aluminum panels. This combination results in rich textures and the feeling of a naturally developed area, where buildings from different eras come together harmoniously.

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ Small Square on Commercial Street

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ Inner Commercial Street

Design Drawings:

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ General Layout Plan

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ Floor Plan of Hotel-style Apartment

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ Second Floor Plan of Hotel-style Apartment

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ Hotel-style Apartment Elevation

BIM Architecture | Taste of Old Market, Colors from Childhood Memories: Shanghai Lingang New City Community Trade Center/Shanghai Zhongfang Architectural Design

▲ Commercial Center Elevation

Project Information:

Designer: Shanghai Zhongfang Architectural Design

Address: Jing’er Road, Planned Jingyi Road, Xiali Road, Lingang Avenue, Pudong New Area, Shanghai, China

Category: Shopping Centers

Lead Architects: Lu Zhen, Jiang Hai, Jorge Bressel Mateo

Design Team: Dong Jiajie, Shang Chuyang, Zhang Wenjin, Ma Teng, Xu Wu, Zhang Li, He Juan, Wei Qing, Ding Rui, Qian Xiaolan, Zhang Yufei, Wang Rui, Wang Xiang, Shi Xiaohai, Wei Jingxin, Wu Xuyi, Fu Yangang, Cheng Mogong, Yong Wei, An Jia, Huan Jie, Yang Danying, He Xing, Feng Diandian, Zhao Dongmei, Yu Shenglei

Building Area: 47,353.0 square meters

Project Year: 2019

Structural Design: Shanghai Zhongfang Architectural Design Co., Ltd.

Landscape Design: Shanghai Zhongfang Architectural Design Co., Ltd.

Principal: Shanghai Lingang New City Investment and Construction Co., Ltd.

Photographer: Zhang Yong

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BIM WORLD » BIM Architecture | Nostalgia Meets Color: Shanghai Lingang New City Community Trade Center by Shanghai Zhongfang Architectural Design

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