The Shenmu News and Culture Center is situated in the heart of Shenmu City’s government and cultural district. It neighbors key landmarks such as the Shenmu City Government Building and the Shenmu Grand Theater to the east. Together, these structures create a significant visual and cultural interface at Shenmu Government Center Square (Harmony Square), serving as a prominent city landmark and a focal point in the urban landscape.

△ Regional General Plan © Chinese Academy of Sciences Architectural Design and Research Institute Co., Ltd

△ Project rendering © Chinese Academy of Sciences Architectural Design and Research Institute Co., Ltd

△ Aerial view © Hua Shuyong
The Shenmu News and Culture Center primarily serves as a hub for cultural media, housing a variety of media outlets including the city’s radio, television, internet, and newspaper organizations, alongside exhibition halls and academic associations. This multifunctional cultural complex is designed with a vertical ecological corridor that organically divides and integrates the three primary functions: media operations, exhibition spaces, and office areas. This layout ensures optimal sound and lighting conditions, as well as smooth circulation, resulting in a spatially concentrated and orderly environment.

△ Aerial view © Chinese Academy of Sciences Architectural Design and Research Institute Co., Ltd
City Window: A Tool of Civilization
Inspired by the concepts of cultural “windows” and “information” media, the building’s design resembles a suspended information container. It features an open “window” facing the central square, symbolizing transparency and communication. Through this architectural “window,” the Shenmu News and Culture Center displays the city’s vibrant energy and resolute spirit of progress to the outside world.

△ Main facade image © Hua Shuyong

△ Night view of the main entrance © Hua Shuyong

△ Entrance Square © Hua Shuyong

△ Night view of the entrance square © Hua Shuyong
Impressions of Smart Digital Media
The building’s exterior is crafted from metal panels featuring a vertical modular system. These panels create a “data encoding” facade with interlocking, radiating patterns formed by variations in panel width, reflecting the essence of digital-age media. A prominent photoelectric screen extends from the facade, emphasizing the immediacy and dynamic nature of news delivery.


△ Design Concept © Chinese Academy of Sciences Architectural Design and Research Institute Co., Ltd

△ East facade © Hua Shuyong

△ Main entrance of the building © Hua Shuyong

△ Reflective water feature © Hua Shuyong


△ Local facade © Hua Shuyong

Interior studio © Office of the New Village Construction Management Committee in Shenmu County

Interior studio © Office of the New Village Construction Management Committee in Shenmu County
Project Drawings

△ General layout plan © Chinese Academy of Sciences Architectural Design and Research Institute Co., Ltd

△ South elevation view © Chinese Academy of Sciences Architectural Design and Research Institute Co., Ltd

△ North elevation view © Chinese Academy of Sciences Architectural Design and Research Institute Co., Ltd

△ East elevation view © Chinese Academy of Sciences Architectural Design and Research Institute Co., Ltd

△ West elevation view © Chinese Academy of Sciences Architectural Design and Research Institute Co., Ltd

△ First floor plan © Chinese Academy of Sciences Architectural Design and Research Institute Co., Ltd

△ Third floor plan © Chinese Academy of Sciences Architectural Design and Research Institute Co., Ltd

△ Sixth floor plan © Chinese Academy of Sciences Architectural Design and Research Institute Co., Ltd

△ Section 1 © Chinese Academy of Sciences Architectural Design and Research Institute Co., Ltd

△ Section 2 © Chinese Academy of Sciences Architectural Design and Research Institute Co., Ltd
Project Information
Project Name: Shenmu News and Culture Center
Project Type: Public Building
Location: Shenmu, Shaanxi
Design Firm: Institute of Architectural Design and Research, Chinese Academy of Sciences Co., Ltd
Design Team:
- Lead Architects: Li Xinbin, Xue Zhipeng
- Architecture: Li Xinbin, Xue Zhipeng, Zou Jinming, Pan Hua, Wang Ziyu, Zhong Wei, Zhao Li, Chen Fangfei
- Structure: Zhu Jizhong, Xu Yu, Chen Gang
- HVAC: Meng Qingyu, Jiang Rui, Zheng Chunhua
- Electrical: Shi Qingwei, Chi Heng
- Water Supply and Drainage: Liu Yangwen, Peng Shixing
- Economics: Yu Yang
Owner: Office of Xincun Construction Management Committee, Shenmu County
Land Area: 23,610 m²
Floor Area: 7,882 m²
Building Area: 56,000 m²
Photographer: Hua Shuyong
Collaborators: China Radio and Television Broadcasting, Film and Television Design and Research Institute Co., Ltd















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