BIM World
A Professional BIM Learning Platform


OMC Fashion Release Center: A Showcase of Contemporary BIM Architecture

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

The project is situated at the corner of an apartment complex in Huangdao Fashion Industry Park, Shandong, overlooking the tidal sea. It serves as an extension of the “Vertical Tidal” project by Contemporary Architecture. Covering 5,300 square meters, the six-story building features a ground floor connected to external transportation and dedicated to fashion releases and exhibitions. The second floor links to the apartment complex, while the four upper floors are designed as co-working spaces for designers.

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture
BIM Architecture | OMC Fashion Release Center/Contemporary Architecture
BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

Reimagining Spatial Patterns: Faced with the unique seaside location, the design avoids a conventional urban office building typology. Instead, it introduces a freer atmosphere to break predictable patterns. Drawing inspiration from Cobb’s homogeneous domino beam-column spatial arrangement, the concept begins with fashion’s core theme—“exploring the relationship between fabric and body,” rich with spatial imagination.

This approach introduces a series of tangential and disjointed spatial surfaces, forming the primary architectural elements. Massive geometric volumes intervene in the otherwise uniform space, creating dynamic interactions.

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture
BIM Architecture | OMC Fashion Release Center/Contemporary Architecture
BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

The building’s primary functions are twofold: to showcase fashion releases and to provide co-working spaces for various designer brands. The interaction between the geometric volumes and the original uniform office layout reflects the complexity of modern fashion industry offices.

This design moves beyond traditional stacked office forms, blending open public exhibition areas with collaborative designer workspaces that encourage interactive communication.

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture
BIM Architecture | OMC Fashion Release Center/Contemporary Architecture
BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

On the first floor, where these geometric forms meet the ground, there is a large open space ideal for runway shows and press conferences, featuring a towering four-story shared hall. As you move upward, open office areas intertwine with various display booths and communication zones attached to the spatial surfaces.

This constantly evolving layout offers greater flexibility for brand presentations and interaction among designers. The interplay between these functions and the space results from the differing spatial relationships between the sculptural geometric shapes and conventional floor slabs.

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture
BIM Architecture | OMC Fashion Release Center/Contemporary Architecture
BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

The multi-dimensional spatial design results in a detachment between the horizontal and vertical directions of the floor slabs and the glass curtain wall, which alternates between proximity and distance. The façade shifts from expansive areas to narrow, sharp gaps, twisting from vertical walls to horizontal floors.

This dynamic spatial movement evolves over time, beginning with the exterior form, flowing into the interior, and transforming across vertical and horizontal planes. The outcome is a highly sculptural building that complements its seaside setting.

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture
BIM Architecture | OMC Fashion Release Center/Contemporary Architecture
BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

Project Drawings

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

△ Model diagram

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

△ Model diagram

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

△ Model diagram

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

△ General layout plan

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

△ First floor plan

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

△ Second floor plan

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

△ Third floor plan

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

△ Fourth floor plan

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

△ Fifth floor plan

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

△ Sixth floor plan

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

△ Elevation drawing

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

△ Elevation drawing

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

△ Section diagram

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

△ Section diagram

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

△ Section diagram

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

△ Section diagram

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

△ Analysis chart

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

△ Analysis chart

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

△ Analysis chart

BIM Architecture | OMC Fashion Release Center/Contemporary Architecture

△ Analysis chart

Project Information

Architect: Contemporary Architecture
Area: 5,300 m²
Project Year: 2022
Photographer: Highlight Images
Manufacturers: Tianjin Beibo, Guangdong Xinshang, Anuba
Lead Designers: Bu Xiaojun, Zhang Jiyuan
Collaborative Designer: Qingdao Zhihai Engineering Design Consulting Co., Ltd.
Curtain Wall Design: Yan Youfu
Principal: Qingdao Zhongfang Yilian Development Investment Co., Ltd.
Location: Qingdao

xuebim
Follow the latest BIM developments in the architecture industry, explore innovative building technologies, and discover cutting-edge industry insights.
← Scan with WeChat
Like(0) 打赏
BIM WORLD » OMC Fashion Release Center: A Showcase of Contemporary BIM Architecture

Comment Get first!

Must log in before commenting!

 

BIM World, A Professional BIM Learning Platform

Stay updated on the latest architecture trends and share new building technologies.

Contact UsAbout Us

觉得文章有用就打赏一下小编吧

非常感谢你的打赏,我们将继续提供更多优质内容,让我们一起创建更加美好的网络世界!

支付宝扫一扫

微信扫一扫

Account Login

By signing in, you agree toUser Agreement

Sign Up