The project site is bordered by Jinghe Avenue to the north and Zhengyang Avenue to the west. Located 150 meters northwest of the site is the newly constructed Jing’an Huiaolai Park (commercial area), 650 meters west lies Chongwen Tower, and 700 meters north are Chongwen Middle School and the Chongwen Jiayuan Community.
Considering the site’s context, the design adopts a block insertion approach, rearranging functions according to various requirements and inserting distinct blocks accordingly. This strategy not only fulfills functional needs but also creates a prominent form that attracts pedestrian traffic, establishing a new landmark within the district.
01 Project Location
▲ Location analysis
Situated on the east side of Zhengyang Avenue at a key intersection, the project aims to develop a vibrant urban public space distinct from traditional sales offices. It seeks to become a landmark representing Jingyang’s future growth and promote a new lifestyle concept.
02 Conceptual Design
▲ Conceptual block generation
▲ Aerial view of the buildings
▲ Night view of the building facade
The design constructs a unique architectural form by interweaving different blocks, making the structure highly recognizable. The main entrance features a sail-shaped design symbolizing smooth sailing.
▲ Night view of the building entrance
▲ Realistic view of the building’s main entrance
03 Landscape Design
The outdoor landscaping integrates the building seamlessly with its surroundings by employing a consistent linear design language combined with geometric landscape elements. Various geometric shapes segment the landscape, creating suitable pathways that enhance the user experience. Water features and landscape structures blend architecture with nature, offering visitors a natural ambiance.
▲ Aerial view of buildings from above
▲ Architectural landscape night scene
▲ Architectural landscape night scene
04 Interior Design
The interior design embraces an integrated approach, blending architecture and interior elements. The building’s interior showcases various geometric shapes, with materials and colors visible through the glass curtain wall, contributing to the exterior’s visual appeal. Metallic materials such as aluminum panels and mirrored stainless steel create a stylish, futuristic environment. The interlacing of large geometric forms adds sculptural interest, inspiring curiosity and exploration.
▲ Audiovisual room
▲ Audiovisual room and rest area
▲ Water bar
▲ Indoor staircase design
▲ Sunken negotiation area
▲ Indoor entrance
▲ Children’s area on the first floor
▲ Rest area on the second floor
05 Lighting Design
The lighting design features abundant colored lights, which, combined with the building’s characteristics, create a dreamy atmosphere through various metallic reflections.
▲ Outdoor lighting effects
▲ Indoor lighting effects
This project strives to create more public activity spaces for local residents, enhance the quality of public life, inspire aspirations for a better future, and make a positive impact on the community.
Project Drawings
▲ General layout plan
▲ First floor plan
▲ Second floor plan
▲ West elevation view
▲ South elevation view
▲ Sectional view
Project Information
Project Type: Commercial Building
Location: Xi’an
Building Area: 2,115.81 square meters
Design Team: AOE Construction Team
Status: Completed
Lead Designer: Wen Qun
Technical Director: Ma Jianning
Architectural Team: Wen Qun, Ma Jianning, Gao Shixin, Hai Xiao, Zhao Yue, Zhang Rui, Dai Chuanyu
Interior Design Team: Du Jing, Yin Xiaofan, Li Sha, Liu Meijun, Xue Yawen
Lighting Consultant: Puri Light Beijing Guanghu Pru Lighting Design Co., Ltd
Curtain Wall Consultant: Yinghaite Engineering Consulting
Photographer: DONG Architectural Imaging
Must log in before commenting!
Sign Up