On July 14, 2022, the 4th SmartProp Smart Land Product Quality Summit, organized by Qingwen Consulting, was successfully held in Shenzhen. The event took place at the Shenzhen Zhongzhou Shengtingyuan Hotel and welcomed over 200 guests from 231 real estate companies and 14 technology enterprises.
The summit focused on how the real estate industry can leverage “intelligence + quality power” to pursue sustainable development in the era of digital management, aiming to discover the industry’s second growth curve. According to statistics, 573 participants registered for the summit, 2,509 people attended online, and 20 speakers delivered insightful presentations.
Guest Speakers
Facing challenges from policy changes and the pandemic, the real estate industry is increasingly required to embrace digital transformation and shift focus from expansion to quality and refinement. The concept of “quality power” has emerged to address and serve diverse scenarios.
The summit was structured into two main sessions: keynote speeches and interactive brainstorming sessions, featuring 20 guest speakers who shared the latest practical cases and insights, generating continuous engagement and excitement.
01.
Zhou Ji, Deputy Secretary of the Party Committee and General Manager of CCCC Haitou
Speech Topic: The Development Direction of China’s New Real Estate under the Trend of Third-Generation Fully Factory-Assembled Buildings
Zhou Ji, a Communist Party member, holds an MBA in finance from Northeastern University of Finance and Economics and The Chinese University of Hong Kong. He is a professor-level senior economist specializing in capital operations and asset management. Zhou has held key positions at China State Construction Engineering Corporation, Beijing’s Xuanwu District Construction Committee, China Power Construction Real Estate Group, and China Communications Construction Real Estate Group. Currently, he serves as Executive General Manager of China Communications Construction Group and China Communications Construction Hainan Regional Headquarters, Deputy Secretary of the Party Committee, and General Manager of China Communications Ocean Investment Holdings Co., Ltd.
He also holds executive roles such as Executive Director of the China Real Estate Association, Executive Vice President of the Full Decoration Industry Branch of the All China Real Estate Chamber of Commerce, Chairman of the Beijing Real Estate Managers Association, and Visiting Professor at Yantai University’s School of Architecture. Zhou has authored monographs including “Handbook of Real Estate Enterprise Mergers and Acquisitions Practice,” “Practical Operation of Community Commercial Real Estate,” and “Lean Thinking and Chinese Real Estate.”
02.
Xie Yuanjian, Founding Partner, Vice President, and Executive Director of Langlv Technology
Speech Topic: Technology Empowers Architecture to Achieve a Better Life
Graduated from the Architecture Department of the PLA Logistics Engineering College in 1987, Xie worked at the Nanjing Military Region Architectural Design Institute as an architect and chief architect until 2003, leading multiple large-scale projects. Since 2003, he has been with Langshi Holdings Group, holding roles such as Director of Technology R&D, General Manager and Vice President of the Product R&D Center, and Chief Technology Officer. As a founding partner, he oversees product development and innovation.
03.
Zhong Yirun, Senior Vice President of Software
Speech Topic: The Internet of Things and Universal Gravity: How Smart Technology Drives Industrial Innovation
Zhong has a background at Motorola and Huawei, where he held multiple leadership roles across business units including AI and IoT. He established intelligent building and dual carbon park product lines, leading teams to release five mature products within two years. Zhong emphasizes the transition from mere “intelligence” to true “wisdom” in commercial real estate through technology.
04.
Huang Jingqin, Deputy General Manager of Digital Innovation Department of CR Wanxiang Life
Speech Topic: Digital Experience in Business and Property Management
Huang has been with China Resources Commercial for 17 years and joined the Business Digital Business team in 2017. He brings extensive investment and operational experience, having worked on projects such as Shenzhen Wanda Plaza, Qingdao Wanda Plaza, and Yidian Wanda, developing rich expertise in digital operations for commercial scenarios.
05.
Li Bingjun, CPO and Co-founder of Guangzhou Qizhi Information Technology Co., Ltd.
Speech Topic: As Innovators in Real Estate Engineering and Operation, We Avoid Fancy Tricks and Focus on Practicality
Li Bingjun, a graduate of South China University of Technology in software engineering, is among the first iOS developers and drone flight control software developers in China. He is a member of the Kerui Science and Technology Innovation Expert Group and has led large-scale enterprise research projects for Southern Power Grid and China Railway. In 2016, he co-founded Qizhi Dynamic Mesh Kit.
06.
Qu Jianchuan, Founder and CEO of Zhongshuiyun
Speech Topic: The Win-Win Path between Tax Compliance and Corporate Efficiency – Best Practices for Digital Transformation of Real Estate Taxation
Qu holds a Master of Science degree from the Chinese Academy of Sciences University and is a Senior Engineer. With over 20 years of experience in financial and tax informatization for enterprises and governments, he has deeply studied national policies and participated in setting standards with the Ministry of Finance and the State Administration of Taxation. Previously, he was General Manager of the Taxation and Electronic Invoice Divisions at UFIDA. He pioneered methodologies integrating industry, finance, and taxation with proactive risk prevention, validated in large enterprises.
07.
Wu Weimin, Vice President of Guangzhou Huangpu Architectural Design Institute
Speech Topic: Cost Reduction and Efficiency Improvement: Sharing PE Mainline Distribution Patent Technology to Solve Common Design Problems
Wu Weimin is a registered electrical engineer and Vice President at Guangzhou Huangpu Architectural Design Institute. Before joining, he held executive roles at top real estate companies such as Pearl River Investment Co., Ltd. and Midea Real Estate Group, gaining strong expertise in technology and cost management.
08.
Yang Shoujun, CEO Assistant of Jindi Technology
Speech Topic: The Metaverse Coexisting with Technology Real Estate – Real Estate BIM Collaborative Brand
Yang holds a Master’s in Engineering Management from Tsinghua University and is a National First-Class Registered Architect. He is an expert in prefabricated buildings and a senior lecturer. With experience as a senior product manager at Jindi Group, he specializes in BIM strategic planning, product standardization, project design management, and architectural design for real estate groups.
09.
Shi Weixian, Executive General Manager of Helenburg Business
Speech Topic: Empowering Smart Business Operations with Digital Intelligence
Shi has held numerous management roles at New City Group and Wanda Commercial Management, including General Manager and Deputy General Manager positions. In 2019, he led the preparation for Tianning Wuyue Plaza’s opening, the first A-class store of Wuyue Group in Xincheng, establishing the first smart square in the area.
10.
Cao Wei, Digital Marketing Expert in the Real Estate Industry
Speech Topic: Focusing on Customer Management: Data-Driven Marketing Efficiency Revolution
Cao Wei currently serves as Product Director for Weike Data and leads its real estate marketing business line. He has held key roles at Hengda Group and other companies, specializing in real estate digital marketing products. With years of experience, he is skilled in building comprehensive digital product systems for medium and large real estate enterprises, offering deep insights into digital marketing.
11.
Zhou Yaodong, Deputy Chief Engineer of Mechanical and Electrical Design at Guangzhou Agile Investment
Speech Topic: Construction Plan for Community Smart Platform
Zhou has 24 years of experience in mechanical and electrical design and engineering management in real estate development. He has held senior roles at Country Garden, CITIC Real Estate, Zhonghai Real Estate, Agile Group, and Guangdong Sanzheng Group. Zhou has managed multiple large-scale projects including super high-rise buildings, hotels, complexes, and residential buildings, with expertise in design, engineering management, bidding, and on-site construction.
12.
Jia Yan, Executive Director and Co-CEO of First Services
Speech Topic: Technological Innovation Revitalizes Existing Buildings
Jia Yan, a senior engineer, serves as Executive Director and Co-CEO of First Services (1107HK) and General Manager of First Momo Living Environment Technology (Beijing) Co., Ltd. He is a member of the China Green Building Committee and Vice Chairman of the Green Building Investment Promotion Association. Jia has long been engaged in building energy conservation research and practice, promoting segmented industry development.
13.
Liu Bo, General Manager of Smart Habitat at Yuanyang Group
Speech Topic: Insights on Intelligent Driving for Pre-Installed Smart Homes in Real Estate
Liu joined COSCO Group in 2017 as General Manager of Ruilin Smart Habitat, focusing on smart and healthy living solutions for real estate developers. He has received multiple honors including Sustainable Development Innovation Award and Smart City Excellent Operation Platform Award. Liu has extensive experience in real estate intelligence, smart homes, and communities, and is a core expert member of the Asia Pacific Artificial Intelligence Alliance. Prior to COSCO, he gained over a decade of experience in Internet products, user operations, digital marketing, and intelligent hardware.
14.
Xu Donghui, Chief Planner of Yuexiu Property TOD Research Institute and Guangzhou Urban Construction and Development Design Institute
Speech Topic: Low Carbon Travel, Smart Life – TOD Multidimensional Value and Spatial Scenarios
Xu is a professor-level senior planner and registered urban planner. He holds chief planner roles at Yuexiu Property TOD Research Institute and Guangzhou Urban Construction and Development Design Institute. He is a member of several expert committees and associations related to urban planning, environmental art, elderly care real estate, and construction science and technology.
15.
Zhao Peng, General Manager of Engineering Services for the South China Region
Speech Topic: Rongchuang Smart Community Solution
Zhao has more than a decade of experience in the intelligent industry. He explores innovative smart property management models integrating professional services, smart platforms, and diversified operations driven by intelligence and digitization. He has led his engineering service company to generate billions in profits.
16.
Wu Jun Zhai, Head of Digital Innovation at China Resources Land Shenzhen Region
Speech Topic: Smart Building System Based on BIM
Wu Jun Zhai serves as Digital Innovation Manager at Shenzhen Land Group.
17.
Cheng Yu, Research Expert at Zhonghai Real Estate Technology Research Center
Theme Speech: Digitalization Helps Promote High-Quality Development
18.
Zhai Linjing, Director of Strategic Advisory Department, JLL South China
Theme Speech: Tomorrow Toronto – Analysis of Future City Models Led by Google
Conference Chairperson
Chairman: Liu Haibo, Director and Head of Zhonghai Real Estate Technology Research Center
Dr. Liu Haibo holds a PhD in Science and leads the China Overseas Land Development Technology Research Center. He has experience in operations, investment, production, city planning, and project management, previously working at Country Garden, China Telecom, and China Unicom, accumulating rich management expertise in government and enterprise sectors.
Brainstorming Session
This session was a private meeting for special exchanges.
Kuang Weiping
General Manager of Longguang Architectural Design
Yang Shoujun
CEO Assistant of Jindi Technology
Chen Junyu
CEO and Co-founder of Guangzhou Qizhi Information Technology Co., Ltd.
Exhibitor Tour
Runhe Software
Jiangsu Runhe Software Co., Ltd., founded in 2006 and listed on the Shenzhen Stock Exchange ChiNext board in 2012 (stock code: 300339), provides next-generation information technology products, solutions, and services to domestic and international clients. The company focuses on financial technology, intelligent IoT, and smart energy sectors.
Runhe integrates software and hardware products across chips, hardware, operating systems, and application software, offering comprehensive services covering demand, development, testing, and operations. Their clients span finance, communications, automotive, energy, manufacturing, commerce, real estate, home furnishings, and consumer electronics industries.
Headquartered in Nanjing, Runhe has subsidiaries and R&D centers in major Chinese cities and overseas branches in the United States, Japan, and Singapore, serving markets in China, Japan, Southeast Asia, and North America. The company boasts global technology integration, customer responsiveness, and service delivery capabilities.
Qizhi Technology
Founded in 2014, Qizhi Technology is dedicated to digital transformation in architecture, focusing on software and data services. It is among the earliest Chinese companies specializing in “engineering + machine recognition (data automation) + engineering calculation technology” for over four years.
Qizhi leads in drone 3D data and computer vision for managing construction projects, covering over 2,000 projects. Their solutions automate accurate, real-time acquisition of multiple real estate engineering nodes, integrating with scheduling and funding systems. These solutions have been applied in over a hundred real estate projects and continue to expand.
Digital 100
As a leading digital platform provider for customer experience insights and management, Digital 100 has been committed since 2006 to building an online platform that collects, analyzes, and provides insights from user feedback data. Leveraging billions of public consumers worldwide, it offers one-stop digital insight services for demand mining, product testing, brand research, and user analysis to large enterprises and institutions.
Digital 100’s powerful combination of data, services, XM software platform, and industry solutions has served over 1,000 major clients across finance, internet, technology, FMCG, retail, property, and public utilities. It is recognized as a leading XM brand and trusted partner.
Hehe Information
Hehe Information is an AI and big data technology company providing digital and intelligent products to global consumer (C-end) and industry (B-end) clients. Their core technologies include intelligent text recognition and commercial big data.
The C-end business focuses on apps such as Scan All Around King (intelligent scanning and text recognition), Business Card All Around King (business card and network management), and Qixinbao (enterprise business info query). The B-end offers services centered on intelligent text recognition and big data, covering cost reduction, efficiency improvement, risk management, and intelligent marketing.
Hehe’s products serve billions of users across 100+ countries, and their B2B services cover nearly 30 industries, including banking, securities, insurance, government, logistics, manufacturing, real estate, and retail. Their clients include over 80 Fortune Global 500 companies.
Huazhu Technology
Shaanxi Huazhu Technology Co., Ltd., established in 2016 and headquartered in Xi’an, is a high-tech enterprise and one of China’s top 100 scientific innovation companies. It has branches in cities such as Chengdu, Shenzhen, Nanjing, Jinan, and Zhengzhou.
The company’s SaaS cloud platform, “Xiang Guanjia SPM,” focuses on construction management with built-in project management and collaboration tools to reduce costs and improve efficiency. It has served thousands of engineering projects including Beijing Daxing Airport and Hangzhou Olympic Sports Center.
Huazhu Technology is committed to promoting engineering construction informatization in China, adhering to the principle of “customer success.”
Contact: 18182429963 (WeChat number)
Outstanding Enterprises
The SmartProp Smart Real Estate Summit awarded the Top 10 Real Estate Innovation Awards in front of hundreds of attendees and industry media, aiming to promote industry development and recognize outstanding companies.
1. SmartProp Real Estate Development Innovation Award – CCCC Marine Investment Holdings Limited
CCCC Ocean Investment Holdings Co., Ltd., a wholly-owned subsidiary of China Communications Construction Corporation (Fortune 500), was established in Sanya in March 2016 with a registered capital of 3.57 billion yuan. CCCC Haitou, Hainan Regional Headquarters, and Branch share a management platform forming a “three-in-one” structure focused on cultural, tourism, health, real estate, infrastructure, marine economy, education, and hotel management businesses.
2. SmartProp Smart Community Innovation Award – Shenzhen Rongchuang Property Service Group Co., Ltd.
Rongchuang partnered with Alibaba Cloud to create a smart community with seamless travel via unified accounts and data systems. Their intelligent parking system enables smooth vehicle flow and multiple payment methods. Using video AI behavior recognition, they enhance security with automatic patrols and alarms, improving incident response and providing a safe environment.
They also improve property equipment monitoring with automatic detection and dispatching, reducing costs and boosting satisfaction. By leveraging connected devices, biometric ID systems, and continuous digital optimization, Rongchuang supports real estate developers in transforming traditional management into intelligent services.
3. SmartProp Digital Real Estate Innovation Award – China Resources Land Limited
China Resources Land (CR Land, HK1109) was restructured in 1994 and is a major urban investment and development operator under China Resources Group (Fortune Global 500). Listed on the Hong Kong Stock Exchange since 1996 and part of the Hang Seng Index since 2010, CR Land has a “3+1” business model covering development, operational real estate, light asset management, and ecosystem businesses.
Its operations span 83 cities worldwide, with total assets of RMB 869 billion and a contracted amount of RMB 285 billion as of 2020, ranking among the industry’s top ten. The company enjoys strong profitability and steady performance growth.
4. SmartProp Asset Management Digital Innovation Award – CR Vanguard Life
China Resources Wanxiang Life (stock code 1209.HK) is a leading property management and commercial operation provider in China, affiliated with China Resources Land. It offers full-format operation capabilities and has strategic partnerships with nearly 5,000 domestic and international brands, serving over 20 million members.
As of mid-2021, CR Vanguard Life managed approximately 136 million square meters of residential and commercial properties and 8.4 million square meters of commercial operation spaces. Committed to technological innovation, the company focuses on building an integrated ecosystem to create greater customer value.
5. SmartProp Smart Real Estate Design Innovation Award – Helenburg Business Management (Shanghai) Co., Ltd.
Founded in Guangzhou in 2012, Helenburg Business Group has expanded nationwide with projects in cities including Shanghai, Guangzhou, Kunming, Chengdu, and more. The group focuses on sustainable urban ecological commerce with four major commercial product lines: creative parks, shopping centers, community commerce, and commercial complexes.
Helenburg emphasizes professional operation and management with a strong alliance of brands and innovative business models, investing heavily in market development supported by a professional team.
6. SmartProp Real Estate Taxation Digital Innovation Award – China Tax Cloud (Shenzhen) Technology Co., Ltd.
China Taxation Cloud delivers an intelligent tax management platform covering all tax types and processes. Originating from experienced teams in tax software and services, it supports digital transformation and tax reform for enterprises, including Fortune 500 companies in various industries.
Official website: www.ztaxcloud.com
7. SmartProp Digital Development Excellence Award – Zhonghai Technology
Shenzhen Haizhichuang Technology Co., Ltd., founded in 2020 as a subsidiary of Zhonghai Enterprise Development Group, focuses on real estate technology R&D and services. Its goals include digital intelligent services, real estate tech ecology, investment incubation, and innovation research.
Leveraging parent company resources and cutting-edge technologies such as AI, cloud computing, big data, and IoT, it has developed fully digital lifecycle platforms across real estate, commerce, education, and elderly care industries, securing over 60 intellectual property rights.
Strategic partnerships with Alibaba, Tencent, and Huawei support its leadership in intelligent technologies. It has pioneered China’s first 5G community and developed a smart home system based on PLC technology, breaking foreign monopolies. The company also advances green building consulting and ESG goals implementation.
8. SmartProp Smart Home Innovation Award – Ocean Group: Ruilin Smart Habitat
Ruilin Smart Habitat, a professional brand of Oceanwide Group, focuses on intelligent real estate applications. Committed to the value of “thinking in space and warmth in life,” Ruilin offers one-stop solutions and full-cycle operation services for smart, healthy living through IoT and AI innovations.
Guided by Oceanwide Group’s “Architecture and Health” concept, Ruilin developed the Health Building Standard V1.1 and the 8R Smart Health Living and 5X Smart Health Community Systems. The company holds over 30 patents and software copyrights for its AIoT platform and products.
Ruilin has received multiple awards, including the 2017 and 2019 Smart Home Innovation Application Awards, 2019 Star Smart Residential Demonstration Unit, and the 2020 Finance and Economics Evergreen Award. It also contributed to industry guidelines for smart home design and installation.
9. SmartProp Real Estate Industry Digital Innovation Award – Jindi Technology
Jindi Technology is a leading digital real estate company in China, aiming to lead technological empowerment in construction digitalization. The company’s Tiangong Yunzhu Construction Industry Internet Platform leverages BIM technology and digital solutions for smart buildings.
Jindi independently developed core technologies such as rendering, rule, and modeling engines, and RBX data middleware, creating an open digital platform connecting the construction industry chain. Their products support design standardization, factory production, construction assembly, decoration integration, and digital management, promoting construction industrialization.
Their cloud viewing models and digital design tools are widely used by enterprises like Jindi Group, receiving high praise.
10. SmartProp 2022 China Commercial Real Estate Annual Expectation Award – Longguang Commercial Real Estate
Longguang Commercial embraces the brand concept of “creating ideas for a better life,” focusing on the Guangdong-Hong Kong-Macao Greater Bay Area. It leverages subway transportation to develop urban complexes combining large experiential shopping centers, high-end office buildings, and boutique hotels, embodying a commitment to enhancing life quality.
Contact Us
Message from the Organizer:
If you are interested in delivering a speech or applying for the Smart Real Estate Innovation Award at the real estate summit series, please contact Liu Mingyue for details:
TEL: 13061863096
EMAIL: liumy@qwworld.com.cn
If you are interested in participating or sponsoring the conference, please contact Kevin Xiao:
TEL: 13585646614
EMAIL: kxiao@qwworld.com.cn
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