
“Straight lines belong to humans, while curves belong to God.” — Gaudi
01 Venue: Between Mountains and Seas
Ko Sire is situated on Phuket Island’s east coast, approximately 30 kilometers from the airport—a 40-minute drive. The beach stretches continuously here, featuring blue seas and skies, green bird clusters, and stunning ocean views. Despite its beauty, the area remains sparsely populated. The project faces east towards the sea, standing apart from the bustling world. Although close to the city center, the urban noise is absent, offering excellent privacy.

Location Analysis
The site spans 9 acres, with terrain highest in the southwest and lowest at the southeast corner. The east-west elevation difference reaches 27 meters, while the north-south difference is about 10 meters. The project’s challenge is to maximize sea views without obstructing others, considering the significant height variations and existing or under-construction residences to the east (low area) and west (high area).


We began with a comprehensive visual analysis to maximize sea view opportunities. The east side offers the broadest ocean vistas, while the northeast side requires at least a two-floor elevation to secure a sea view.

Visual Analysis
The hotel is located approximately 180 meters from the coastline in a straight line. We positioned two parallel four-story hotel buildings on the flat northeast side, following the mountain’s natural slope. The rear building is two floors higher than the front, ensuring that all rooms on the third floor and above have sea views.

The buildings are primarily arranged on two terraces, cleverly connected via an aerial corridor through a central three-story cantilevered lobby. The roof of the main building on the lower terrace serves as an open public space, enhancing the sense of openness.

Descending along the lobby leads to the villa area. The project covers 12,000 square meters and includes 140 guest rooms in various configurations, plus 10 detached villas available for sale, all managed by the hotel.
02 Section: Hidden Boundaries and Perception

General Layout Plan
Returning from the waves along the winding road, visitors are greeted by a series of small buildings spiraling upward in an S-shape across the mountains. They align horizontally and stagger vertically. The pure white floor components resemble flowing mountain streams, evoking the poetic image of “mountain streams leaning against ridges, bamboo shade over clear springs.” The buildings appear like white clouds in the sky, portraying “clouds gathering and mist clearing, blue skies stretching for miles.”

Ten villas are distributed across three terraces in an S-shaped layout, creating a cohesive unit of ground, floors, and roof. The upper and lower terraces lie side by side; the middle terrace divides into two groups, and the lower terrace consists of two independent buildings. Arranged north to south following the mountain’s shape, the design ensures privacy while maximizing ocean views.

Villa Sectional View
Turning right along the villa area and bypassing the front main building, the hotel entrance is located between the two main buildings without any prominent mountain exposure. Both buildings rise four stories, but the terrain causes height variations from two to four floors. This, combined with the width of the front area, respects the aesthetic scale of 1:1 to 2 streets of Ashigahara Yoshinobu.

Hotel Profile
A wharf connects the two main buildings, guiding guests to the entrance. The lobby, located on the third floor of the front building, overlooks the same sea area as the villas. Below are the all-day restaurant, SPA and fitness center, and parking garage. The two levels of open space give the lobby a unique ambiance, while the stepped terraces provide ample sea view areas. On the upper level, a wharf bridges to the second floor of the rear building, seamlessly linking the two guest room zones.

The front building’s roof extends as a public area featuring an infinity pool and outdoor bar, offering convenient access to the rear building’s second floor. From the balcony pool in the rear building’s elevated area to the infinity pool on the roof, combined with the distant sea, the layered views create a seamless blend of water and sky.
03 Unit Types: From Small to Large Across Levels
Villa Section
The villas are custom-designed to accommodate varying height differences, with each floor set back to create a garden below and a pool with sea views above.

Shape Generation



Floor Plans
The hotel design embraces the uneven terrain, turning challenges into opportunities. By combining different product modules and leveraging resources at various levels, unique hotel layouts emerge.

Product Grading

Module Combination

04 Conclusion
In summer 2019, the concept for the Phuket project was initiated by C & C company. Despite strict site conditions and diverse demands from overseas real estate clients, the final design emerged after extensive deliberation. Though the subsequent pandemic affected the project’s implementation, it showcased rich imagination and rigorous logic by harmonizing terrain, comprehensive analysis, and value coexistence. We look forward to the post-pandemic era, gazing at the sea with warm spring blossoms in bloom.
Project Drawings

42 Elevation Plan

45 Elevation Plan

48 Elevation Plan

51 Elevation Plan

54 Elevation Plan

60 Elevation Plan
Project Information
Project Name: Phuket Coastal Hotel Project
Project Type: Hotel
Owner Company: C Construction Co., Ltd
Design Company: GEN Jianhe Studio
Building Scale: 12,000 square meters
Design Team: Shen Ying, Zou Feng, Liu Guilong, Fu Zhongkai, Lu Jianguo















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