Located at the intersection of Rama I and Ratchadamri roads in central Bangkok, this project is designed to be a striking architectural landmark within the bustling Central World Square. It has become a new social hub for the city, serving as a vibrant backdrop for major celebrations like New Year’s Eve and other annual festivals.
This flagship store is the result of a collaboration between Apple Inc. and Norman Foster+Partners, with additional local support from F& Local P Ltd (Bangkok) and Architects 49 Ltd.
Positioned at the southern edge of Central World Square, the flagship store offers a welcoming public space while paying homage to the four Buddha statues located across the street. The architects introduced a new bridge above the store, linking it to the BTS walkway and giving visitors a unique vantage point to observe the urban traffic below.
The building features a two-story glass facade measuring 24.4 meters in height, supported by an intricately designed conical structure. This conical support, created by rotating a Bezier curve 360 degrees, has a concave surface at its apex, adding both aesthetic appeal and structural integrity.
△ Section diagram
The conical support is crafted from 1,461 pieces of European white oak, which are laminated onto spruce cores to enhance structural stability and wrapped in a warm wooden finish. The meticulous edge detailing ensures that air is fully expelled from the central structure of the sound-absorbing backing layer, enhancing acoustic performance.
The connection between the upper and lower levels is a signature spiral staircase, where each step is suspended from the central support. The steps undergo a detailed polishing process, creating a sculptural and refined aesthetic. The all-glass facade offers a 360-degree panoramic view, blending interior greenery with the dense urban landscape outside to create a striking contrast.
To provide ample outdoor shading, the architect designed a 3-meter-long roof overhang. The glass facade seamlessly integrates indoor and outdoor spaces, creating a comfortable public environment where city residents can relax amidst natural greenery.
△ First Floor Plan
△ Second Floor Plan
△ Underground Floor Plan
Project Information
Project Type: Store, Retail Interior Design
Location: Khet Pathum Wan, Thailand
Architect: Foster+Partners
Year: 2020
Photographer: Bear and Terry
Manufacturer: Blumer Lehmann
Must log in before commenting!
Sign Up