© VIRTUARCH Dejian
The BMW AG Changzhou project represents a new production base for BMW AG, the renowned German manufacturer of road equipment. Located in Changzhou, the facility boasts approximately 30,000 square meters of construction area. It is a multifunctional complex that blends corporate culture exhibition, office meeting spaces, and leisure negotiation areas, establishing itself as an industrial project with distinct aesthetic qualities and a modern landmark in industrial equipment manufacturing.
Design Philosophy
The future is here and rapidly approaching.
We live in an era shaped by intelligent data, where breakthroughs in big data, the Internet, and artificial intelligence continuously emerge. As information, symbols, technology, and craftsmanship evolve, the constant remains the creation of a simple yet powerful architectural space. This space responds to the demands of the times with a unique architectural language, inspiring life and creativity.
Industrial Aesthetic Blended with Natural Elements
The new BMW China factory features an efficient production building alongside a modern office building with a distinctive appearance. Beyond serving as a production hub, it functions as an innovative workplace.
The entire factory complex includes office buildings, production plants (Phase I and II), and supporting facilities.
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The office building is situated in the southern part of the site, measuring 140 meters in length and 35 meters in width. It houses reception, exhibition, training, meeting rooms, a staff canteen, open-plan offices, and private offices. The exterior design reflects the industrial production style while embracing natural, flowing forms.
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The workshop spans 266 meters in length and reaches a maximum width of 145 meters. Its architectural design and layout are tailored to industrial production needs. Inside, it contains prototype workshops, laboratories, testing zones, and indoor storage. Emphasizing a human-centered production environment, the workshop roof features glass skylights and smoke exhaust ventilation systems that optimize energy savings and maximize natural light.
Modern Aesthetics Integrated into Interior Design
The building’s industrial exterior style continues inside, focusing on abundant natural light and flexible workspaces to create a comfortable environment for BMW employees.
The interior color palette revolves around yellow, gray, and white, echoing the simplicity and clarity of the BMW logo to strengthen brand identity. Visible linear elements on ceilings and walls visually extend the space.
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The metal ceiling at the office building entrance reflects the industrial atmosphere, while the expansive exterior curtain wall invites ample natural light inside. In the central display area, visitors can observe BMW rollers and construction machinery.
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The first-floor training room is designed to welcome natural light through large French windows. The ceiling features linear elements and industrial-style lighting fixtures, reinforcing the architectural theme.
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Large French windows in the conference room provide panoramic views and flood the space with natural light, creating a pleasant and inviting office atmosphere.
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The workspace is predominantly white, complemented by modern desks and chairs, combining simplicity with elegance. The streamlined ceiling design highlights the spatial structure’s beauty and fosters a dynamic working environment.
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The activity area maintains the overall bright, modern aesthetic. On the third floor, the interconnection space overlooks a large indoor green area visible through floor-to-ceiling windows. This spacious setting fosters a warm, comfortable atmosphere where employees can interact and inspire creativity.
Green Technology
Sustainability and green design are integral to this building. The form and facade combine lighting technology, aesthetics, and functionality to optimize environmental performance.
Construction Materials
The project utilizes locally available materials such as plain concrete, pebbles, metal frames, green walls, and rooftop landscaping. This blend harmoniously merges BMW’s heavy mechanical identity with natural elements. For the roof, a new steel roof and steel structure were selected in collaboration with the owner.
Project Drawings
△ Overall site plan
△ First floor plan of the office building
△ Second floor plan of the office building
△ Third floor plan of the office building
△ North facade of the office building
△ South facade of the office building
△ Sectional view of the office building
△ East facade of the factory area
△ West facade of the factory area
△ Sectional view of the factory area
Project Information
Project Name: BMW Ge Changzhou Factory
Location: Changzhou City, Jiangsu Province
Scale: 41,000 m²
Project Duration: 2018–2019
Services Provided: Architectural design, interior design, design management, project management
Lead Architects: Daniel Heusser, Taha HASSine
Design Team: Wang Lanfang, Ge Liang
Project Management Team: Bian Shoudong, Wan Xinkuan, Wang Lu, Zhuang Jiacheng, Ying Jie
Photographer: Chang Haifeng
Landscape Design: Taha HASSINE
Interior Design: Bai Chanchan, Liu Mengjie
Curtain Wall Design: Dejian Architectural Design Consulting (Shanghai) Co., Ltd
Steel Structure Design: China Haicheng Engineering Technology Co., Ltd
Construction Drawing Design: China Haicheng Engineering Technology Co., Ltd
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