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BIM Architecture: Designing the Community Block in Jianfa Luzhou Village’s Jungle Benchmark Square

▲ Project Video

BIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark Square

Strolling Through the Forest: Exploring ‘Lu Zhou Li’

Behind the rapid growth of Chengdu’s 7 million square meters of commercial space lies fierce competition. Why take a walk here? Because this place is filled with vibrant greenery, and here, leisure shopping offers a unique and refreshing experience.

This 90,000 square meter commercial block is shaped like an L, running along the north side of Tianfu Second Street and the east side of Ronghua South Road, creating a clear and distinct commercial flow. The premium row of commercial villas faces west along Fuhua South Road and overlooks the river. Key tenants include Metro AG Supermarket, Starbucks, and numerous trendy brands.

BIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark Square

▲ Commercial Flow Layout

BIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark Square

Step Into a Forest Castle

The project’s open layout, diverse business formats, forest-themed landscaping, innovative recreational experiences, and green ecological plant facades set it apart. This creates a shared experiential block with a strong “new forest” vibe, embodying the joyful spirit of urban leisure.

BIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark SquareBIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark SquareBIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark SquareBIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark SquareBIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark SquareBIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark Square

▲ Changing Scenery and Steps in Luzhou Village

BIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark SquareBIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark SquareBIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark SquareBIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark SquareBIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark Square

▲ Lu Zhou Li Street Views

BIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark SquareBIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark SquareBIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark SquareBIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark SquareBIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark Square

▲ More Lu Zhou Li Street Views

A Perfect Place for Families and Children

At “Luzhou Li,” families with children are often seen enjoying the outdoor spaces. Ecological experience zones with diverse themes line both sides of the block, featuring a children’s playground inspired by “forest stories” and imaginative fun. This playground combines ecology, thematic settings, children’s entertainment, and leisure, regularly updating with popular cartoon themes like Winnie the Pooh, Giraffe, and Boonie Bears, all of which have become favorite characters of “Luzhou Li”.

BIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark SquareBIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark SquareBIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark SquareBIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark Square

Luzhou has become a vibrant playground for children.

BIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark Square

Since opening fully on November 16, 2017, “Luzhou Li” has become an essential commercial hub in the Dayuan residential area of southern Chengdu. The project’s design is based on Benchmark’s “five-dimensional” concept for an enhanced commercial experience:

  • Understanding the city’s needs
  • Emphasizing complexity and diversity
  • Creating clear commercial flow paths and spaces
  • Aligning commercial space with human behaviors and psychological needs
  • Encouraging cross-industry integration

These five design principles seamlessly blend forest landscapes, interactive BIM tutorials, and artistic elements into the commercial environment. The result is an open, experiential block with a strong “new forest” character, tailor-made to suit the lifestyle and preferences of residents in southwest China, especially Chengdu.

BIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark Square

“Luzhou Li” symbolizes a future lifestyle. It has become a top choice for shopping and leisure for Dayuan Community residents and draws visitors from across the southern city. It serves not only as a commercial complex but as a family-friendly amusement park, popular social media check-in spot, and a mixed-use community model that encourages sharing and interaction—reflecting the social responsibility embraced by urban designers in the benchmark area.

BIM Architecture | Community Building I Block in the Jungle - Architectural Design in Jianfa Luzhou Village/Benchmark Square

Project Information

Location: Tianfu Second Street, High-tech Zone, Chengdu City

Building Area: 100,000 square meters

Landscape Area: 39,000 square meters

Design Period: 2015–2017

Opening Date: November 2017

Developer: Chengdu Jianfa Real Estate

Design Team: Benchmark Fangzhong Architectural Design Co., Ltd.

Design Services: Full Process Design

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