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BIM Architecture: Fengqiao Experience Hall in Qingshi Ancient Town – A Nostalgic Design by Zhejiang New Year's Eve Architectural Design and Research Institute

Introduction

Fengqiao, an ancient town with a history spanning over a thousand years, located in Zhuji, Zhejiang, has become the cultural heart of the northeastern Zhuji region. This is largely due to its past as the capital of ancient Yue and its association with the Three Sages of Fengqiao. The “Fengqiao Experience” of 1962 is nationally recognized as a pioneering model for grassroots social governance.

In 2015, the architect was invited by the Fengqiao Town government to lead the renovation of Fengqiao Ancient Town. During the research phase, the architects often imagined themselves as future visitors, reflecting on the old streets and the iconic Fengxi Bridge. They soon realized the difficulty visitors faced in navigating the narrow alleys and streets of the town. This insight sparked the idea of creating an entrance pilot zone to improve accessibility, which was well received by the property owners. Midway through construction, the project scope changed when the owners requested the entire entrance area be transformed into a “Fengqiao Experience” exhibition hall, a development discussed further below.

BIM Architecture | Qingshi Ancient Town, Nostalgia: Fengqiao Experience Decoration Hall/Zhejiang New Year's Eve Architectural Design and Research Institute Architecture Ninth Institute

Amid irregular city walls, are there smoke trees?

Weaving and Mending – Intricate Forms with Poetic Balance

Constructing buildings in small towns differs greatly from urban projects. In cities, construction typically begins with a clear red-line map defining the land boundaries. Here, the challenge was to find a suitable plot within a densely built-up area.

After careful consultation with the property owners, an oddly shaped, winding plot emerged: to the south, it borders the newly renovated Xiaoyi Old Street, which the architects had previously helped restore; to the north, it faces the local “mother river,” Fengxi; and on the east and west sides, various existing buildings of different sizes and heights surround it.

BIM Architecture | Qingshi Ancient Town, Nostalgia: Fengqiao Experience Decoration Hall/Zhejiang New Year's Eve Architectural Design and Research Institute Architecture Ninth Institute

▲ Outline of the irregularly shaped plot

Rather than choosing the main transportation artery as the entrance, three reasons guided the selection of this site: First, entering the ancient town by crossing the Fengxi River via a bridge offers a poetic and memorable experience. Second, this location allows interaction and visibility between the ancient town and Xiaoyi Old Street. Third, the site contains several abandoned public buildings, making land acquisition easier and presenting an opportunity to repurpose the land. Additionally, relocating disruptive wood and stone workshops benefits the local community.

BIM Architecture | Qingshi Ancient Town, Nostalgia: Fengqiao Experience Decoration Hall/Zhejiang New Year's Eve Architectural Design and Research Institute Architecture Ninth Institute

▲ Project location

The unusual shape of the land reminds us that in small towns, wide streets and square plots are rare. Our approach is to harmonize with the town’s existing fabric, balancing accessibility, land acquisition feasibility, and convenience with humility.

Activation – Addressing the Lack of Public Space

Simply having an entrance to the ancient town would be insufficient. Fengqiao Ancient Town and its surrounding urban area suffer from a severe shortage of public spaces for residents. This project aims to offer a solution.

BIM Architecture | Qingshi Ancient Town, Nostalgia: Fengqiao Experience Decoration Hall/Zhejiang New Year's Eve Architectural Design and Research Institute Architecture Ninth Institute

▲ Aerial view

Facing Xiaoyi Old Street, we designed a main courtyard welcoming visitors from all directions. This space is separated from the city by a water body, requiring guests to cross a slightly elevated bridge, creating a psychological transition. On the east side of the courtyard, an installation called “Yingyue” enhances the poetic atmosphere and serves as a popular photo opportunity for tourists and locals alike.

BIM Architecture | Qingshi Ancient Town, Nostalgia: Fengqiao Experience Decoration Hall/Zhejiang New Year's Eve Architectural Design and Research Institute Architecture Ninth Institute

▲ First-floor plan

BIM Architecture | Qingshi Ancient Town, Nostalgia: Fengqiao Experience Decoration Hall/Zhejiang New Year's Eve Architectural Design and Research Institute Architecture Ninth Institute

▲ Crossing the water body from the city, shifting mindset, entering the main courtyard

BIM Architecture | Qingshi Ancient Town, Nostalgia: Fengqiao Experience Decoration Hall/Zhejiang New Year's Eve Architectural Design and Research Institute Architecture Ninth Institute

▲ Main courtyard

BIM Architecture | Qingshi Ancient Town, Nostalgia: Fengqiao Experience Decoration Hall/Zhejiang New Year's Eve Architectural Design and Research Institute Architecture Ninth Institute

View of the main courtyard from another angle

BIM Architecture | Qingshi Ancient Town, Nostalgia: Fengqiao Experience Decoration Hall/Zhejiang New Year's Eve Architectural Design and Research Institute Architecture Ninth Institute

▲ “Reflection on the Moon” – Landscape feature

Along Maple Creek, we created a semi-enclosed square adjacent to old houses and a memorial archway. This waterfront space is a rare “virtual” zone along both banks of the Fengxi River, accommodating growing foot traffic from the ancient town. Visitors pause to enjoy the view, rest, or take photographs with the town as a backdrop. On the first New Year’s Day after project completion, a grand folk festival was hosted here, establishing a vibrant community destination.

BIM Architecture | Qingshi Ancient Town, Nostalgia: Fengqiao Experience Decoration Hall/Zhejiang New Year's Eve Architectural Design and Research Institute Architecture Ninth Institute

▲ Square by Fengxi River

BIM Architecture | Qingshi Ancient Town, Nostalgia: Fengqiao Experience Decoration Hall/Zhejiang New Year's Eve Architectural Design and Research Institute Architecture Ninth Institute

▲ Visitors taking photos as souvenirs at the Fengxi River square

BIM Architecture | Qingshi Ancient Town, Nostalgia: Fengqiao Experience Decoration Hall/Zhejiang New Year's Eve Architectural Design and Research Institute Architecture Ninth Institute

▲ New Year’s Folk Festival held at the Fengxi River square

This project goes beyond tourism, accommodating exhibitions, commercial activities, and small meetings, thus enhancing the town’s public facilities.

Seeking Meaning – Artistic Expression of Traditional Architectural Spirit

At the courtyard’s center, a glass box floats on the water. It is draped in a stone “gauze” featuring a semi-circular opening facing the water. This design allows the bright moon to reflect on the surface, embodying the nostalgic connection to the moon in Chinese ancient towns.

BIM Architecture | Qingshi Ancient Town, Nostalgia: Fengqiao Experience Decoration Hall/Zhejiang New Year's Eve Architectural Design and Research Institute Architecture Ninth Institute

▲ Stone gauze detail

Fengqiao is not only an ancient town but also a landscape of mountains and water. The box’s surface hints at this landscape, and at night, subtle light filters through the stone, enhancing its ethereal quality.

BIM Architecture | Qingshi Ancient Town, Nostalgia: Fengqiao Experience Decoration Hall/Zhejiang New Year's Eve Architectural Design and Research Institute Architecture Ninth Institute

▲ Architecture, Ancient Town, Landscape

BIM Architecture | Qingshi Ancient Town, Nostalgia: Fengqiao Experience Decoration Hall/Zhejiang New Year's Eve Architectural Design and Research Institute Architecture Ninth Institute

▲ Softly glowing stone box

BIM Architecture | Qingshi Ancient Town, Nostalgia: Fengqiao Experience Decoration Hall/Zhejiang New Year's Eve Architectural Design and Research Institute Architecture Ninth Institute

▲ Stone Box Courtyard

BIM Architecture | Qingshi Ancient Town, Nostalgia: Fengqiao Experience Decoration Hall/Zhejiang New Year's Eve Architectural Design and Research Institute Architecture Ninth Institute

▲ Facade analysis diagram

BIM Architecture | Qingshi Ancient Town, Nostalgia: Fengqiao Experience Decoration Hall/Zhejiang New Year's Eve Architectural Design and Research Institute Architecture Ninth Institute

▲ Facade details

Beyond fleeting poetry, the entrance’s atmosphere is conveyed through the artistic spirit of traditional architecture. Different areas evoke distinct moods—some explicit, some subtle—each carrying its own meaning.

BIM Architecture | Qingshi Ancient Town, Nostalgia: Fengqiao Experience Decoration Hall/Zhejiang New Year's Eve Architectural Design and Research Institute Architecture Ninth Institute

▲ Harmony between tradition and modernity

BIM Architecture | Qingshi Ancient Town, Nostalgia: Fengqiao Experience Decoration Hall/Zhejiang New Year's Eve Architectural Design and Research Institute Architecture Ninth Institute

▲ Elevation view

BIM Architecture | Qingshi Ancient Town, Nostalgia: Fengqiao Experience Decoration Hall/Zhejiang New Year's Eve Architectural Design and Research Institute Architecture Ninth Institute

▲ Cornice details

BIM Architecture | Qingshi Ancient Town, Nostalgia: Fengqiao Experience Decoration Hall/Zhejiang New Year's Eve Architectural Design and Research Institute Architecture Ninth Institute

▲ Framing scene

Afterword

With two of the five buildings already topped out, the owner (BIM training) was informed that, in honor of the 55th anniversary of the “Fengqiao Experience” commemorative conference, senior officials wished to convert the entire entrance area into a Fengqiao Experience Exhibition Hall, no longer serving as a simple entrance. The design team quickly adapted the plan, adding indoor corridors connecting the buildings while preserving the original entrance’s appearance. These adjustments, closely coordinated with civil construction, exhibition, and landscape teams, ensured the project’s timely completion. The conference was successfully held as planned.

BIM Architecture | Qingshi Ancient Town, Nostalgia: Fengqiao Experience Decoration Hall/Zhejiang New Year's Eve Architectural Design and Research Institute Architecture Ninth Institute

▲ Corridor and courtyard

BIM Architecture | Qingshi Ancient Town, Nostalgia: Fengqiao Experience Decoration Hall/Zhejiang New Year's Eve Architectural Design and Research Institute Architecture Ninth Institute

▲ Corridor and courtyard

Project Information:

Designer: Zhejiang University Architectural Design and Research Institute

Address: Xiaoyi Road, Fengqiao Road, Zhuji City, Zhejiang Province, China

Category: Exhibition Center

Design Director: Mo Zhoujin

Project Manager: Wang Yuping

Designers: Guo Lidong, Jiang Zhelin, Sun Yunjia

Building Area: 5,687.0 square meters

Project Year: 2018

Photographers: Zhao Qiang, Song Shan

Structure Team: Jin Xingxin, Wu Qiang, Zhang Shenbin, Rong Zihan

Water Supply and Drainage: Yi Jiasong, Deng Qian

HVAC: Wang Yalin, Ma Yanbin

Electrical: Wu Xuhui, Hou Yuhui

Low Voltage Systems: Ma Jian, Lin Minjun

Landscape Architects: Tang Zerong, Wang Jietao, Zhu Liang, Ao Dandan, Zhu Jing

Lighting Designers: Wang Xiaodong, Jiang Yuanmin, Sun Guojun, Fu Yong

Curtain Wall Specialists: Tao Shanjun, Chen Dong

Interior Designers: Chu Ran, Zhang Bin, Ma Bo (BIM Engineer)

Collaboration Team: Achieving the Ultimate Realm

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