LAN Bridal is a wedding dress collection store that breaks away from the traditional layout and sales model of typical bridal salons. Situated in a four-story villa, it redefines the retail experience through thoughtful and effective design interventions.
△ Entrance Hall
The spatial design reflects the traditional formal style of wedding dresses featured in the brand’s collection, moving beyond individuality while preserving an artistic sensibility. Unlike typical bridal shops that rely on elegant or extravagant design elements, this store employs architectural language featuring simple, cohesive color palettes, clean volumes, and a strong sense of order. This approach fosters a fresh and refined shopping experience, opening up possibilities beyond romance and creating a ceremonial space that exudes vitality and growth.
△ Analysis Diagram
△ Display Atrium
△ Overhead View
Deconstruction and Reorganization
Commercial constraints and site limitations have shaped the spatial flow, functional planning, and overall experience. The space integrates various functional zones including fabric testing, display and sales, visitor reception, and art exhibitions.
Rather than following the traditional method of placing functions side by side, the design explores a novel model of coexistence and symbiosis among art experience, makeup trials, and reception areas. These three zones are designed to operate independently while allowing interaction and shared experiences.
△ Architectural Exterior
First Floor Overview
The business flow follows a “park tour” route designed to accommodate multiple clients simultaneously without interference, enhancing the user experience. The sequence includes customer reservation, bridal gown selection, makeup removal and application, fabric testing, and photography.
The spatial layout is organized as follows: the basement serves as the main entrance and wedding dress art exhibition area; the first floor features the reception hall; the second floor is dedicated to wedding dress displays; and the third floor offers fabric and makeup testing experiences.
△ Courtyard Display Area
△ Prologue Hall
Fitting Room Overview
△ Makeup Room
The design emphasizes a ‘sense of order’ through deliberate linear elements that rhythmically connect different spaces. These staggered lines generate a unique language that runs throughout the entire experience.
△ Doorway Emphasizing Order
Container of Light
The main hall’s reception area adopts a symmetrical layout featuring functional mini-bars, a water bar platform, and lounge seating. This arrangement reflects traditional architectural hall relationships—square, elegant, balanced, and comfortable.
After a brief pause for conversation in the reception, guests naturally transition to the wedding dress exhibition area. The open floorplan encourages free movement, allowing visitors to fully immerse themselves and setting an emotional tone that guides the spatial narrative.
△ Reception Room Space
△ Reception Room Space
The abundant natural light transforms the interior into a container of “natural shadows.” The design thoughtfully considers both the building’s physical characteristics and the emotional experience of users. Through the interplay of construction, form, texture, and volume, the space evokes a profound sense of intimacy and depth in everyday moments.
△ Water Bar Platform
△ Fitting Room and Lounge Area
△ Detail View
The long corridor is framed at both ends with Haipai-style doorways, creating scenic focal points that extend and intervene in the space. Each individual area connects visually to others through endless sightlines, amplifying the spatial scale and unity.
△ Corridor Area
△ Wedding Display Area
The use of stone fireplaces, marble-topped tables, and decorative accents conveys a classical ambiance that harmonizes with the avant-garde spirit of contemporary spatial art.
△ Fireplace Area
△ Chinese Formal Dress Display Area
The carefully curated spatial furniture and lighting arrangements break away from conventional display routines. The interplay of enclosure and openness enriches the spatial character, making it more inclusive and diverse.
△ Restroom
△ Fireplace Area
Project Drawings
△ First Floor Plan
△ Basement Floor Plan
△ Second Floor Plan
△ Third Floor Plan
△ Streamline Analysis Diagram
Project Information
Project Name: LAN Bridal Wedding Collection Store
Location: Hefei, China
Project Type: Wedding Experience Collection Store
Design Firm: WUMICHI Architectural Design
Completion Date: December 2023
Design Team: Cao Wei, Li Yuyao
Area: 350 sqm
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