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BIM Architecture: Completion of the First European 'UNIC' Project in Paris by MAD

BIM Architecture | First European project 'UNIC' completed in Paris/MAD

MAD Architecture Firm proudly announces the completion of “Paris UNIC”, marking their first building project in Europe and the inaugural work by a Chinese architectural firm on the continent.

Situated in Clichy Batignolles within Paris’ 17th arrondissement, UNIC’s gentle curves and flowing floor slabs seamlessly integrate with this emerging ecological district, embodying a contemporary vision of harmonizing nature with urban life.

BIM Architecture | First European project 'UNIC' completed in Paris/MAD

01 Mixed-Use Living in Urban Renewal

Clichy Batignolles, located northwest of Paris, was once an ancillary railway station area that fell into disuse by the 1970s, characterized by fragmented plots and limited green spaces.

In 2001, as part of Paris’s bid for the 2012 Summer Olympics, the municipal government designated this area as the Olympic Village. Subsequently, with the objectives of “restoring urban fabric” and “creating an ecological city”, the district was redeveloped into a mixed-use ecological zone spanning 54 hectares. It includes 27 distinct plots and the central 10-hectare Martin Luther King Park.

BIM Architecture | First European project 'UNIC' completed in Paris/MAD

This area is among the most diverse neighborhoods in Paris, moving away from the traditional Haussmann-style apartment blocks toward a new architectural ensemble designed by both local and international architects following an international competition. New facilities such as the courthouse, police station, commercial spaces, offices, cultural and entertainment venues, and public amenities have revitalized the community.

Additionally, the 3,400 residential units are divided into three categories: 50% social housing, 30% private market-rate homes, and 20% luxury residences, accommodating residents from various backgrounds and social classes.

BIM Architecture | First European project 'UNIC' completed in Paris/MAD

02 Extending Nature into Architecture

In large cities, towering buildings often feel disconnected from nature. At UNIC, we seek to continue Paris’s tradition of integrating green spaces and gardens into the urban fabric by incorporating abundant natural areas on every floor of the building,” explains Ma Yansong.

BIM Architecture | First European project 'UNIC' completed in Paris/MADBIM Architecture | First European project 'UNIC' completed in Paris/MAD

UNIC features a cascading design that steps back from lower to higher levels, creating rich terraces that extend ecological nature into three-dimensional space. This design fosters interaction and dialogue between people and nature. The organic, flowing forms also reflect the architectural and cultural diversity of the surrounding neighborhood.

BIM Architecture | First European project 'UNIC' completed in Paris/MADBIM Architecture | First European project 'UNIC' completed in Paris/MAD

On the upper terraces, residents enjoy panoramic views of Paris. Those facing east can see Montmartre to the north, while residents on the southwest side above the eighth floor have scenic views of the Eiffel Tower.

BIM Architecture | First European project 'UNIC' completed in Paris/MADBIM Architecture | First European project 'UNIC' completed in Paris/MADBIM Architecture | First European project 'UNIC' completed in Paris/MAD

The spacious terraces combined with transparent French windows blur the boundaries between indoor and outdoor spaces, creating bright, airy, and flexible interiors.

BIM Architecture | First European project 'UNIC' completed in Paris/MADBIM Architecture | First European project 'UNIC' completed in Paris/MAD

UNIC employs a straightforward dual-core tube structure with a concrete facade, where the lightness of materials and the fluidity of the form complement each other, embodying simplicity and elegance.

BIM Architecture | First European project 'UNIC' completed in Paris/MAD

03 Community-Oriented Planning with Inclusive Participation

UNIC shares a podium with an adjacent social housing building, featuring entrances for kindergartens, restaurants, supermarkets, and subway stations integrated within the podium level. This design combines private residences with public amenities, fostering daily community interaction and bringing residents closer through innovative spatial arrangements.

BIM Architecture | First European project 'UNIC' completed in Paris/MADBIM Architecture | First European project 'UNIC' completed in Paris/MADBIM Architecture | First European project 'UNIC' completed in Paris/MADBIM Architecture | First European project 'UNIC' completed in Paris/MAD

During the early design stages, the local community actively participated in discussions about the residential building. The MAD design team worked closely with local architects, residents, and developers through workshops, exploring urban planning, sustainable development, resource sharing, and energy management. This collaborative process ensured that UNIC became a creative project deeply integrated with its community.

BIM Architecture | First European project 'UNIC' completed in Paris/MADBIM Architecture | First European project 'UNIC' completed in Paris/MAD

04 International Recognition and Photography

As a reflection of Paris’s urban evolution, UNIC was featured in the inaugural permanent exhibition “MAD X” at the Pompidou Art Center in France in 2019. It was also highlighted in the special exhibition “Paris Architecture (1948-2020): Witnesses of Urban Progress”, jointly presented by the West Bund Art Museum and the Pompidou Art Center in 2021.

BIM Architecture | First European project 'UNIC' completed in Paris/MAD

Architect Ma Yansong’s works blend technology and nature, fusing Western and Asian cultural influences to create flowing, organic forms that harmonize with the landscape. Inspired by the spirit of traditional Chinese landscape painting, MAD Architecture infuses natural themes such as forests and rivers into urban environments.

— From the description of UNIC in the special exhibition “Paris Architecture (1948-2020): A Witness to the Urban Process”

BIM Architecture | First European project 'UNIC' completed in Paris/MADBIM Architecture | First European project 'UNIC' completed in Paris/MAD

Project Drawings

BIM Architecture | First European project 'UNIC' completed in Paris/MAD

△ Fourth floor plan

BIM Architecture | First European project 'UNIC' completed in Paris/MAD

△ Ninth floor plan

BIM Architecture | First European project 'UNIC' completed in Paris/MAD

△ Elevation drawing

Project Information

Project Name: UNIC

Location: Paris, France

Duration: 2012–2019

Base Area: 1,033 sqm

Building Area: 6,600 sqm

Building Height: 50 m

Lead Partners: Ma Yansong, Party Masses, Yokosuke Hayano

Lead Vice Partners: Andrea D’Antrasi, Flora Lee

Design Team: Zhao Wei, Wu Kaicong, Daniel Gillen, Jiang Bin, Tristan Brasseur, Juan Valeros, Gustavo Alfred van Staveren, Xin Dogterom, Juan Pablo, Cesar d Pena DelRey, Natalia Giacomino, Torsten Radunski, Rozita Kahirtseva

Owner: Emerige

Local Partner Firm & Team Coordination: BIECHER Architects

Structural Design: BECIP – BET Structure

Mechanical & Electrical Consultant: ESPACE TEMPS – BET Fluides

Landscape Design: PHYTOLAB – BET Paysagiste

Interior Design: Charles Zana

Project Management: Artelia

Constructor: Vinci Sicra Ile de France

Photography: Jared Chulski, Adam Mørk, Existential Architecture – Architectural Photography, Schulz

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