Mainstream BIM modeling software suppliers each have their unique strengths and brand strategies, focusing on different aspects of BIM or BIM modeling software to promote their products.

Autodesk highlights BIM as a digital representation of facilities, aiming to use Revit to create comprehensive building information. This data can then be extracted by other software to perform various engineering tasks. This approach aligns with Autodesk’s goal to position Revit as a dominant tool covering the entire professional workflow.
Bentley, on the other hand, emphasizes BIM as a process—a combination of tools, techniques, methods, and workflows used to create and manage information throughout the building lifecycle by utilizing different software at various stages. This reflects Bentley’s strategy of offering a product ecosystem composed of numerous specialized software solutions for the construction industry.
Graphisoft focuses on BIM as open-standard collaboration, which ties closely to Archicad’s expertise in architecture and the necessity to work seamlessly with other software to complete a full project design.
Meanwhile, some Chinese 3D building software vendors emphasize leveraging information from 3D models for building analysis, calculations, and construction management support. This focus is related to their reliance on foreign software for secondary development, their strength in engineering applications, and constraints imposed by graphic platforms.
This article is sourced from the WeChat official account: excerpts from Huazhu Building Science Research Institute.
















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