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BIM Architecture Showcase: Central Mingzhu Marketing Center by Dikai Interior Design

01 “Dynamic Forces in Space”

Ancient Chinese poetry values the concept of “harmony beyond rhyme,” where the most refined beauty is often found in verbs. As the saying goes, “Express the greatest ideas within the smallest space.” Here, we explore the interplay of “motion and stillness” within spatial segments, aiming to use the rhythm of time to naturally guide the flow of poetry.

BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company

Time, like space, is a fundamental dimension of existence—time flows, and space possesses depth. By integrating dynamic design elements thoughtfully, the portrayal of space gains an added temporal meaning. Thus, space acquires an additional dimension: spatial perception through the lens of temporal change.

BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company

Beginning with elements such as light and shadow, texture, shape, and color, we interpret moments of dynamic spirituality as the harmonious blend of movement and stillness in global space. This artistic dynamic enriches the space with unique visual markers while emphasizing the project’s design theme—balancing artistic expression with commercial value.

02 “Different Things, Different Times”
BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company

Objects serve as reflections of reality and can be recreated in the human mind as memories. Imagination allows these memories to move, transform, reorganize, and even create anew. When the real and imagined scenes intertwine—bridging finite and infinite—the space carries traces of time’s sedimentation and storytelling.

BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company

△ Negotiation Area

BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company
BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company

△ Artwork

The essence of objects is implicit, with meanings embedded deep within. The scene’s prologue features a series of distorted, curved bronze-colored tubular installations where historical and modern elements are crushed and reassembled, reflecting the creator’s contemplation of Eastern aesthetics.

BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company
BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company
BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company

The light copper tubes, reminiscent of curtains, interweave with metallic accents, creating a contrast between freehand ancient styles and modern design. Crystal-like particles float in the air, swaying with the breeze, shimmering into visibility.

BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company

△ Prologue Art Installation

03 “The Life Sense of All Things in Mi Lun”
BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company

For ancient Chinese people, natural signs such as drooping tree branches signaled rain. Abstract elements like colors, lines, shapes, forms, and sounds—combined with concrete factors such as time, place, people, objects, and scenery—blend to generate temporal and emotional rhythms that guide spatial orientation.

BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company
BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company
BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company

Every space carries its own emotional dialogue and tells a unique story.

BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company

△ Front Desk

BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company
BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company

△ Prologue Hall

Fuqing, nestled between mountains and sea, exhibits orderly motion and fitting patterns that form the natural essence of artistic creation. The design embraces the landscape’s style, using the concept of “movement” to build a four-dimensional space within a fixed urban setting. This project evolves both inwardly and outwardly, creating a living entity that embraces a variety of phenomena.

BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company
BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company

△ Preface Hall Artwork

By overlapping and conflicting forms, a unique visual and fluid experience is created. This series of artworks in the front hall guides visitors toward the lobby bar for relaxation and conversation. The dark, soothing lighting atmosphere inspires a fusion of contemporary and ancient sensibilities.

04 “Free Switching and Parallel Coexistence”
BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company

Space is three-dimensional, with time as the fourth dimension. By weaving time into the edges of architectural space and blending it into a sleek dynamic aesthetic, the building’s rigidity softens, transforming movement into a journey of discovery.

BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company

The space seamlessly oscillates between stillness and motion, function and form. The variables introduced by time leave the form of the space ever-changing and unpredictable. Light alone transcends spatial limits, extending into the dimension of time.

BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company
BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company

△ Negotiation Area

Light interacts with points, lines, and surfaces, while scattered starlight acts as delicate, dynamic particles. The linear light sources are arranged to create multi-layered visual illusions, crafting a three-dimensional environment with clear light and shadow hierarchies. Combined with large French windows, mirrors, and glass materials, the boundaries between interior and exterior blur, adding dramatic effect.

BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company

△ Large French Window and Artworks

05 “Delicate Handling and Refined Integration”
BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company

Refining characters in poetry involves meticulous selection and creative combination of every word. Similarly, building spatial expression benefits from attention to local details. Carefully placed marble columns act as spatial markers, connecting smooth pathways. Patterns reminiscent of ink painting serve as natural background finishes. A circular bar counter anchors the center, encircled by round seating areas, uniting the entire venue.

BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company
BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company

△ Golden Hollow Carving

BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company

△ Transparent Screen

BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company
BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company

△ Landscape Ink-Splashed Marble

The golden hollow carvings featuring alternating circles, the ink-splashed marble landscape rocks, and the delicate transparent screens—thin as wings and partially covering like a pipa—are effortlessly distinct yet perfectly harmonized. Under the combined influence of skylight and artificial lighting, the color scheme exudes a subtle luxury.

BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company
BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company

Step by step, the scenery changes. Tangible and intangible details and textures reveal the connection between old and new, East and West. The reception area’s open-plan design enhances spatial openness. Semi-partitions without visual barriers effectively integrate multiple zones, with distinct planning based on function and privacy needs.

BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company
BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company
BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company
BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company

As quoted by the elder from Bantang in “Huifeng Ci Hua”: “Just right, just enough news. Don’t be too late, don’t be too far.” Following the design principle of simplifying complexity, this space embraces a timeless, understated luxury. Personal exploration and the extension of ideas form the foundation of the design. Through the interplay of senses, intuition, and conscious behavior, the story extends beyond the space, inviting viewers to experience multiple emotional dimensions. The tension of poetry is not overt but hidden beneath its surface.

BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company
BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company

The emotions within a space are genuine—not artificially created—but arise naturally from an awareness of one’s environment.

BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company
BIM Architecture | Central Mingzhu Marketing Center/Dikai Interior Design Company

△ Plan View

Project Information

  • Project Name: Central Mingzhu Marketing Center
  • Address: Intersection of Futong Road and Qinghong Road, Fuqing City
  • Design Area: 1,000 square meters
  • Design Time: September 2020
  • Completion Time: February 2021
  • Project Owner: Jinhui Group South China Region
  • Client Guidance: Peng Gang, Lin Xiule, Jia Dawei, Liu Huan, Lin Jincheng
  • Hard Decoration Design: Shenzhen Dikai Interior Design Co., Ltd
  • Design Team: Xu Shuren, Nie Qingqing, Zhuang Xianggao, Li Jinnian, Chen Chaoqun
  • Soft Decoration Design: Matrix Zongheng Design Co., Ltd
  • Project Photography: Yan Ming
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