In his 18th-century work Philosophy of Art, German philosopher Schelling famously described architecture as “frozen music.”
This project’s design narrative unfolds within an indoor space, where art serves as the central theme. It expresses the captivating power of beauty through spatial rhythm, transforming silent structures into a vivid visual language.
We innovatively introduced the concept of “interior architecture,” blending the experiential qualities of commercial exhibition halls. The design interprets the interweaving, stacking, overlapping, and segmentation of surfaces according to the flow of movement, creating visually striking color accents that complete the brand’s artistic spatial expression.
Maze Box | Red Star Macalline Flagship Store
The limited space is segmented into a series of geometric blocks, set against a gray base. Bright, localized color blocks emerge vividly, illustrating a vibrant vitality.
The entrance’s background wall captivates with a mysterious interplay of blue and black, evoking a gateway to exploration. Upon entering, visitors are immersed in a journey of light and shadow art.
The space unfolds like a palette within a maze. As visitors progress, the environment shifts into a playful artistic composition, where contrasts of light and dark heighten the immersive experience.
The juxtaposition of squares and circles forms spatial memory cues, symbolizing an aesthetic balance between order and freedom.
The circular motifs extend to the yellow structure dominating the main space, resembling celestial objects embedded in the ceiling and forming a monumental installation piece. Illuminated by carefully positioned lights, this creates a celestial ambiance that naturally elevates the sense of ceremony.
There is a Chinese saying: “all things in the world are within a radius.” Through the interplay of square and circular shapes, traditional culture is subtly embedded into the space.
The clean forms, refined compositions, and commercial sophistication create an artistic display pathway that aligns perfectly with the brand’s vision of harmony between people and space.
The vibrant red color scheme fills the embedded display areas, creating a warm yet contrasting atmosphere against the simple furnishings. It feels like a cinematic scene but also provides a truly engaging offline experience.
Our intention was not merely to stack elements but to deeply interpret the brand’s concept, enhancing recognition and approval on multiple levels.
Linzhong Nocturne | Xiyingmen Flagship Store
The sister stores continue the design team’s artistic vision, showcasing spatial expression through color aesthetics and architectural language. They convey the brand’s commitment to ecological and sustainable values.
Within a spatial sequence that surrounds without confining, connections between people flow continuously. These relationships act as frames for each other, enabling visitors to discover their true selves amid the dreamlike interplay of light and shadow art.
In addition to circular and square graphical elements, arches are introduced as visual guides, enhancing the flow and making the exhibition feel like a journey through a forest cabin.
The addition of gray tones to the vivid colors creates a calm, poetic atmosphere. This prevents the large color blocks on the walls from feeling cramped or overwhelming, instead adding a warm, inviting texture that interacts beautifully with the lighting to produce colorful ripples.
Subtle color details are carefully balanced to replace stark contrasts, creating a harmonious and neutral visual experience.
Abstract art is integrated into the functional space, internalizing architectural elements into structural language at varying scales. This presents the relationship between people and space, and between space and interior architecture, while subtly enhancing the commercial value of the design.
The designer intentionally introduced natural daylight, which not only merges architectural language with the interior but also helps define and guide the spatial flow.
Project Drawings
▲ Floor plan of Red Star Macalline Flagship Store
▲ Axonometric view of Red Star Macalline Flagship Store
▲ Floor plan of Xiyingmen Flagship Store
▲ Axonometric view of Xiyingmen Flagship Store
Project Information
Project Name: Color Puzzle | Benjamin Moore Flagship Store
Owner: MAJOR Famous Expert
Design Agency: Dacheng Design
Lead Designer: Jie Suting
Collaborators: Chen Shengzhong, Jin Jiao
Photography: Sean
Model: Kerry
Location: Fuzhou, China
Area: 120 ㎡ and 70 ㎡
Completion Date: December 2019
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