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BIM Architecture: Twelve Poetic Lines Concealed Within Space by JOVE Flower Shop and Mur Mur Lab

Joyce approached me with a vision to create a unique space for BY JOVE’s flower shop in Hangzhou.

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

(BY JOVE) © Containing it

What an intriguing client! The romantic and timeless eternal flower she holds is infused with an intimate and charming warmth. Although it’s a flower shop, it also functions as a café, home goods store, and floral training center.

I am confident this will become the most vibrant “phenomenon” among MurMurLab’s future stores, embracing twelve warm “love” poems through gentle curves.

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

(Scene created by Mur Mur Lab) © Samoon

This design is rooted in a local perspective. The framework sits at the back, as I attempt to depict the essence of each scene. What does light filtered through a gauze curtain look like? Will the deep blue night sky cast soft starlight? Can the moment raindrops fall be captured and remembered? These beautiful imaginings existed in space before being anchored to the site. Here, the whole is greater than the sum of its parts.

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

White © Containing it

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

Blue © Arttteeezy

| White

Walking through the doorway feels like stepping into a dream.

The arch guides your gaze, with a semi-transparent veil filtering sunlight, gently casting it onto the floor.

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

Entrance © Arttteeezy

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

The wind flows and ripples, like a curtain of spring water © Containing it

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

Filtering light © Containing it

| Ship Song

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

Dock © Arttteeezy

Here, spaces intertwine.

The arch converges into a door, folding and unfolding, combining straight and curved lines.

Shaped like a shipyard, it evokes the essence of water.

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

Looking back © Arttteeezy

| Interlaced

Wrestling with a fragmented world,

sit down and face the mirror, grille, and devices.

Leave the struggles of this moment to yourself.

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

Interwoven © Arttteeezy

| Sudden Change

Forms are cut and reshaped.

Colors grow more intense.

From here, step into a slightly altered world.

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

Form Sculpture © Arttteeezy

| Klein Blue

At first, there was nothingness,

then a deeper void,

and within that void, a profound blue.

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

Blue and White © Arttteeezy

| Starlight

Shining in the deep blue expanse,

illuminating you.

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

© Arttteeezy

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

© Left – Arttteeezy, Right – Containing it

| Big Eyes

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

© Arttteeezy

Everything begins with the eyes.

They are mature, independent, and abstract—

qualities that Mur Mur has always pursued.

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

© Containing it

| Childlike Heart

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

Rain is a beautiful creature © Arttteeezy

I heard the sound of rain falling gently into my heart,

softly and lightly.

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

Swing © Containing it

At least when you look up at the cumulonimbus cloud,

and see a few drops of rain,

you can still feel fortunate that a trace of warmth remains in your heart.

This little planet you cherish.

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

Raindrop © Containing it

| The Border with the City

The city skyline,

miniaturized into high and low display racks,

all form the backdrop of human life.

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

Window display rack © Arttteeezy

At the city’s edge, this faint light

blurs the boundaries.

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

(BIM Architecture)

Window display rack © Containing it

| Flower Shop Art Museum

Flowers are art, and so is space.

In the future, flower shops will also serve as art museums.

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

The embryonic form of an art museum © Arttteeezy

The arch gently bulges,

embracing art within its form.

Push open the glass revolving door,

and a new world awaits you.

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

The embryonic form of an art museum © Arttteeezy

| Red

A corner where I express my attitude.

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

Red restroom & mirror © Arttteeezy

| (BIM Engineer) Saying Goodbye to Cactus

There is no simple happiness in this world.

As we say goodbye to cacti, I hope you remember the daydreams inspired by twelve poems that you wandered through.

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

BY JOVE © Arttteeezy

People grow old, and life forces us to become adults—

to abandon innocence and become steady.

And you will find that you can never return to your former self. Having a childlike heart is something to be grateful for.

If you are sensitive enough, you can still catch it.

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

Farewell to Cactus © Containing it

BIM Architecture | Twelve Lines of Poetry Hidden in Space: By JOVE Flower Shop/Mur Mur Lab

Section & Plan © Mur Mur Lab

Project Information:

Project Name: BY JOVE

Lead Architects: Xia Murong, Li Zhi

Design Studio: Mur Mur Lab

Design Team: Li Xinliang, Zheng Yahui

Construction Drawing Design: Zhang Zhide

Project Location: 288 Fengqi Road, Hangzhou

Photography by Arttteeezy

Illustrations by Samoon

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