For a company to thrive in today’s market, the decision to adopt BIM technology must be driven by market demands rather than the company itself.
Several key factors influence this decision, including customer expectations, the need to boost the company’s competitiveness, the goal of improving profitability, and requirements set by government and industry regulators. As a result, companies do not have the option to simply choose whether or not to use BIM; they can only decide whether to adopt it proactively or reactively.
In reality, this challenge extends beyond BIM. When confronted with any new technology, process, or methodology, businesses often find themselves facing similar choices.















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