△ Dynamic color-changing effect on wooden surfaces
Benjamin Moore is a globally recognized luxury paint brand. Its exhibition spaces serve as the initial “facade” to communicate the brand’s values and culture to the public.
△ The tactile interplay of materials upon entry
In their recent collaboration with NDB Design, they have completely reimagined the traditional exhibition format. By blending product presentation with artistic experimentation, they transformed the entire 100-square-meter space—from experience and purchase to negotiation—into a living canvas filled with spontaneous surprises and a bold attitude.
△ Project video
Pre-established non-disclosure
The universe,
The sum of all existing things,
The interstellar paths of motion,
An orderly daily life.
Seasons change, stars shift,
Awaiting the future, day by day.
△ Entrance door detail
We organize the world through rational logic, anchoring future visions within clear frameworks. Yet, preconceived notions often cause us to take life for granted, preventing us from becoming outsiders but also trapping us within dominance.
△ Geometric and tactile presence of scene props
How can a 100-square-meter space break free from linear thinking? For many, paint is merely a finishing touch in decoration, relegated to covering walls as a background element, detached from the design process.
Upon entering, a rough stone surface acts as a canvas with a splattered ink effect.
NDB Design’s inspiration at the outset was questioning: Why limit paint to walls and not apply it to props? Why follow established procedures instead of leading innovation? The product’s excellent qualities made this vision possible.
△ Conceptual diagram
△ Artistic folds
Random Experimental Spatial Event
Architecture embodies concepts. A bicycle shelter backed by concept qualifies as architecture, whereas a cathedral without concept does not. The narrative of architecture is as much about events as it is about space. It should be judged not only by form but also by function. — Bernard Qumi
△ Color-shifting ceramic tiles create geometric contrasts with other materials
NDB Design avoided predefining the space’s final form. Instead, they embraced fleeting, random moments to reinterpret the design discovery process through avant-garde experimentation.
A rough chair invites visitors to take it home and paint it themselves.
The tungsten filament bulbs used in the paint processing area, the decorative paper that peels off after tile color changes, the chiseled curved walls adjusted for size, and various objects involved in the spatial development merge to preserve the design process—usually hidden behind final results—allowing visitors to experience the unfolding events firsthand.
Tungsten filament bulbs illuminate the paint processing area.
△ Decorative paper that peels off after ceramic tile color transformation
A shattered wall contrasts with an intact curved doorway.
Yoga balls, shoes, benches, raincoats, tiles… From random selection to paint processing, everyday objects transform into vibrant bursts of color.
Yoga ball integrated into the scene
Temporarily refurbished shoes create an installation-like effect.
A bench aged 15 years
Another view of the same 15-year-old bench
Randomly placed items become unexpected highlights within the space.
The space’s functions are deliberately left undefined. Props can be freely rearranged for display, socializing, photography, or other activities, creating versatile living scenarios. Through spontaneous events, the space acquires dynamic attributes. It is not designed for a single purpose but to inspire endless possibilities.
△ Fusion of diverse materials
View of the negotiation area from multiple perspectives
Suprematist Color Expression
Color is ever-changing and subjective; there is no absolute right or wrong. It reflects our personal choices and emotions. Suprematism pushes pure emotion to extremes, transcending logic to explore the relationships among shape, color, and space. Through presence, it reveals hidden connections and encourages reflection on our life attitudes.
△ Negotiation area
“Everything in the universe is interconnected; the universe itself is an infinite chain of causes and effects.” — Holbach
The spatial interplay between the front court and negotiation areas
Materials such as wood, stone, leather, steel pipes, plastic, cotton fabric, and acrylic once faded into the background of daily life. Now, they emerge as tangible elements within the space. Their semi-processed states allow textures and colors to blend and contrast in unprecedented ways, redefining props’ value through rich experiences.
△ A TV loops through color blocks to complement scene changes
Blending effects of various color-transformed items
Blending effects of various color-transformed items
△ Colored stone fragments
△ Colored stone fragments
The structural texture created by the color transformation of ceramic tiles alongside formed channel steel
Contrast between semi-transparent acrylic and vibrant paint coatings
Contrast between semi-transparent acrylic and vibrant paint coatings
Moving toward a grayscale background, colors cling to various objects, breaking traditional forms and entering space. They follow movement and changing perspectives, fostering continuous interaction between time, space, and perception. This process strips away conceptual illusions, allowing knowledge to be revised and enabling clear vision and pure intuition through imaginative transformation.
The curved wall guides visitors into the negotiation area.
△ Symmetry revealed through reflections across materials and perspectives
Close-up of color transformation on leather goods with flexible coatings
Design accounts for 80% of satisfaction; life creates the remaining 20%. By shedding weak or irrelevant assumptions, NDB Design’s experimental approach invites us to embrace uncertainty, rediscovering the essence of life.
△ Production process of the props
Project Drawings
△ Floor Plan
Project Details
Project Name: Benjamin Moore Coatings Jinhua Experience Center
Location: Haosen Smart Valley 2 #103, Wucheng District, Jinhua City, Zhejiang Province
Type: Exhibition Space
Area: 100 square meters
Completion Date: May 2021
Design Scope: Architecture, Interior, Soft Decoration, Brand Visual
Design Company: NDB DESIGN
Lead Designer: Ni Dongbo
Design Team: Wu Yi, Shen Chenwei, Zhang Yifeng
Photography: yuuuunshtudio
Rendering: Jin’s performance
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